Jack Born, direct response marketing expert and entrepreneur, is someone I met through my NAMS work as an instructor and presenter. He is obsessed, in a very positive way, with the concept of metrics marketing. This means that he is constantly tracking his site conversions and knows exactly what is working and what isn’t when […]
Email Communication Tips – Put Your Name on Your Paper!
It happened almost every day while I was a classroom teacher; someone would turn in a paper without a name on it. After a while we could recognize the handwriting, and the students came to know who the likely culprits were and would hand the paper back to them and wait for their signature. During […]
Live Events Or Webinars – Which Business Training Is Best?
Recently I asked some of my online friends whether they preferred to attend live events for business and marketing training, or if webinars they could watch from home were sufficient. It turns out that many people strongly prefer one over the other, and others are more flexible when it comes to online business training. The […]
Connect With Your Target Audience
In today’s world of constant ‘noise’, how do you best connect with your target audience to share our message and begin the relationship that can turn into a conversation for our business? In an effort to engage our audience in a way that will allow them to consume our information, we must be proactive in […]
Podcast: Mike Berger, Santa Clarita Humanitarian And Community Leader
Mike Berger, Santa Clarita ‘Man of the Year’ in 2006, is a humanitarian and community activist. He is also a long time Rotarian, serving for thirty-one years so far, and that’s how I first met him in 2006. He is also on the Board of Directors for the Michael Hoefflin Foundation, has served on the […]
How Do I Get Past the Fear Of Wasting Time Writing a Book That Doesn’t Sell?
How do I get past the fear of wasting time writing a book that doesn’t sell? – by Jim Edwards One of the primary things that stops many people from writing their own ebook comes down to fear. Fear of writing an ebook that doesn’t sell. This fear can often debilitate even the most competent […]
Creating An Optin Page to Attract More Clients
If you are a small business owner, author, coach, consultant, or entrepreneur, you have more than likely discovered that having an Internet presence is crucial to your success. This online presence can take shape as a blog, a traditional website, or even a Facebook page, yet the one page that will help you to attract […]
Podcast: Dan Poynter On Book Publishing And Self-Publishing
Dan Poynter – book publishing expert and self-publishing pioneer – is my guest for this week’s podcast. He has written more than one hundred thirty books and has self-published books since 1969. He now travels the world (he’s been to more than forty countries) to share his message and information on writing, publishing, and marketing […]
Building Your Business By Becoming A Writer
Are you struggling with all of the writing that’s required when you have an online business? Don’t despair. You can become a writer if you stick with it and write something every day. For more than thirty years, from the time I was in junior high school until I decided to become an entrepreneur, I […]
The 5 Pronged Approach – All New For 2014
In 2008 I came out with my original 5 Pronged Approach™ to building a profitable online business. This concept was well received by people everywhere, and many have now credited me with changing the way they approach online marketing and the daily tasks and activities associated with running a successful business on the Internet especially […]
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