Live Streaming for Business: 5 Ways to Get Started You may already know that live streaming is a new and potentially powerful form of content. It provides an engagement and interaction that until now was limited to face to face conversations. Now, instead of having to host a live event, you can stream live online. […]
Live Streaming: Marketing Strategy
Integrating a Live Streaming Marketing Strategy Marketing tactics, channels, and efforts tend to be more powerful and effective when they are integrated. For example, you might share a blog post on your Facebook account. This is integrated marketing. You’re using Facebook to help promote your blog. Chances are you might also have social media buttons […]
Live Streaming – Best Practices
Live Streaming – Best Practices Live streaming is a lot like live television, but it’s also part of your marketing plan. So while you can wing it and just turn on your phone and start streaming, you probably want to embrace some best practices so that you can put your best foot, or face, forward. […]
Live Streaming Apps
Top Live Streaming Apps Available Right Now There are two big players in the live streaming world right now. They are Periscope and Meerkat. However, Facebook Live has been released and there are some other options that we’ll discuss as well. Knowing your options will help you decide where to start and how to begin […]
Live Streaming Video: Why Use It In Your Business?
Live Streaming Video: Why Does This Make Sense for Your Business? What are your marketing goals? What are you trying to achieve right now, today, with your marketing? Think about your blog posts, your email messages, your webinars, social media and any other form of marketing that you are currently engaged in? Chances are your […]
Live Streaming Videos to Boost Your Business
Boost Your Business with Live Streaming Videos There are a multitude of different tools and tactics that you can use to market your business. For example, you might use video, blogging, and webinars to drive traffic, build your email list or sell products. Each of these tools leverages content as a foundation. Content is the […]
Utilizing the Concept of Sweat Equity for Your Business
Sweat Equity to Build a Lucrative Business When I began investing in real estate back in the late 1980s someone told me about the concept of “sweat equity”. The definition of this term, according to the Internet is an interest or increased value in a property earned from labor toward upkeep or restoration. This proved […]
Online Marketing Tricks to Build Your Business
Online Marketing Tricks When it comes to online marketing, tricks are always a temptation. But if you’re thinking that by tricks I am referring to something questionable, I am not. Think of these more as tips than as something that we shouldn’t be using to help our businesses grow. One of my Finnish friends, direct […]
Natural Born Salesperson
The Natural Born Salesperson So how are your selling skills? Have you ever heard the term “You’re a natural born sales person?” Someone born with a natural style of selling that isn’t annoying or pushy? But is being a likable salesperson something you are born with or is it something you can learn? Personally, I […]
Internet Marketing Six Pack
The Internet Marketing Six Pack Course When I came upon the idea of starting an online business I didn’t have a clue as to where I should start. In search of an outline or step by step model or instructions, I finally came to the conclusion that I would have to spend the time to […]
Smart Marketing Goals
Smart Marketing Goals Goal setting is an important part of doing business. You have to set goals for every aspect of your business and that most certainly includes marketing. You’ve likely heard that goals need to be Specific, Measurable, Attainable, Relevant, and Time-Bound. The acronym for this strategy is S.M.A.R.T. The reason this is a […]
Business Strategies and Tactics
Business Strategies and Tactics Many entrepreneurs and small business owners do not spend much, if any time planning for their business success. The biggest reason, in my opinion, is that they are not aware how easy this can be when they are willing to take the time and make the effort to plan out what […]
New Marketing Strategies 2015
New Marketing Strategies 2015 After doing things in the same way for the past couple of years I am happy to report that I do have a new philosophy when it comes to building a sustainable business for 2015 and beyond. It is a three-pronged approach that is working extremely well for me and for […]
Online Marketing Productivity Habits
Online marketing productivity habits can definitely increase your bottom line, and Dennis Becker has written a post about this that I highly recommend. He breaks down his strategy into five ‘Productive Habits’ and I resonate the most with #1 – They plan what they are doing each day. This is what Dennis says about this: […]
Do You Have What It Takes To Be A Marketing Consultant?
Are you a marketing consultant who gets real results for yourself and for your clients? This can be a lucrative source of income if you know what you’re doing. I’ve been consulting in the areas of marketing, social media, content creation, and online visibility for individual entrepreneurs, small businesses, and corporations for several years now […]
Become A Local Celebrity to Grow Your Business Exponentially
When you become a local celebrity and the world can be your oyster. Recently I had a special dinner with a friend at an Italian place in Santa Barbara called Ca’Dario. The owner is an overnight sensation thirty years in the making, who followed his passion when he came to America to learn the restaurant […]
Viral Marketing Tips
Viral Marketing Tips Viral marketing may be a new concept for you, and you need to know that it is one of the biggest keys to attracting new prospects and clients to your online business. Most businesses don’t take advantage of this like they should, and you can set yourself apart if you take some […]
Online Business Marketing: Time For A Change
After working exclusively in online business marketing for seven years now, I have come to the realization that it’s time for a change in one of my basic marketing strategies in regards to my two main blogs. Instead of doing more than ninety percent of the writing, I am now going to actively search for […]
Connie Ragen Green Recognized By The Santa Clarita Arts Commission
The message was short and to the point: ‘Connie Ragen Green, the Santa Clarita Arts Commission would like to recognize you for being an award winning and bestselling author, for your ongoing support of the arts, and for your contributions to service organizations throughout the City of Santa Clarita.’ I was surprised and honored to […]
Are You Using A Marketing Calendar In Your Online Business?
Are you using a marketing calendar? This time of year I like to take a step back and review what I am doing in my online business. Over the past six years I have made huge changes in what I do each day as I have learned more and grown as an entrepreneur. This is […]
Leveraging the Power of the Internet
Before I came online to work exclusively in 2006, I worked as a classroom teacher and as a real estate broker and residential appraiser throughout southern California. I have said many times that if I had known as much about marketing and leveraging the power of the Internet then as I do now my real […]