How You Can Get Your Customers to Buy from You for Life… It’s More than Just Creating Quality Products at a Discount! Online and digital marketing is about creating a strategy to get your customers to buy from you for life. And it’s quite satisfying to serve people in this way, as well. Raise your […]
Why Leadership Skills are Important
Why Leadership Skills are Important in Life and Business Let’s look at why leadership skills are important in every part of our everyday life. It’s not something we really think about but having good leadership skills is an important piece of the puzzle in every part of our life. Leadership skills are needed when we […]
Online Marketing Goals for the New Year
Online Marketing Goals: Setting Your 2022 Goals for Your Business As we inch closer to the New Year, I want you to think about the online marketing goals you’ve set for yourself and your business. At the end of almost every fourth quarter, successful online marketers typically sit down and analyze how the past 12 […]
Improve Your Marketing Strategy
Improve Your Marketing Strategy by Staying Relevant and Consistent Your marketing strategy is key to building brand awareness, reaching your target audience, attracting sales, and taking your business to the next level. So, invest in it and in yourself with training, consistent practice, and hiring a mentor to guide you. Deciding to improve your marketing […]
Benefits of Strategic Thinking
Benefits of Strategic Thinking – Predicting Challenges and Obstacles Business is a competitive market, and to stay ahead of a competitor, you must keep up. Markets fluctuate and change every day. New ideas, creativity, and trends can change powerful marketing habits instantly, which is why careful planning and attention are crucial to the success of […]
Take Your Site Live for Sales
Take Your Site Live for Sales: How and Where to Set Up Shop If you already have a website on the internet and are considering skipping this article… STOP! I want you to read it anyway. The strategies I’m about to teach you will help your marketing because it’s going to increase traffic to your […]
Power of Mentorship for Entrepreneurs
The Power of Mentorship is Life Changing Think back to a time when someone inspired you. Perhaps they spoke at an event you attended. You may remember a college professor who you loved. Whatever your memory, you probably thought of that person as a mentor. For me, it was my 8th grade English teacher, Mrs. […]
Leadership as an Entrepreneur
Leadership as an Entrepreneur: How to Lead Yourself I had never before thought of myself as a leader, but once I came online in 2006 I realized that leadership as an entrepreneur is a requirement for success at any level. As an entrepreneur, you’re the boss, whether you’ve thought about it like that or not. […]
Google My Business: How to Use It to Your Benefit
Google My Business Will Be Beneficial to Your Business Google My Business or GMB is by far the best tool to help you market and grow your business. It is user-friendly, free, and can be used by any business owner. If you know it’s ins and outs and take advantage of the convenience it brings, […]
Video Conferencing for Beginners
Video Conferencing for Beginners: There’s More Than Zoom If you haven’t begun videoconferencing yet, you’re ignoring a tool that can be valuable for the growth of your business. You can set it up quickly, easily manage it and use it to connect with clients, employees, vendors or anyone you communicate with for your business. Zoom […]
The 4 Hour Work Week – Is It Right for You?
The 4 Hour Work Week: Myths, Fallacies, and What Works Within months of my coming online as an entrepreneur back in 2006, Tim Ferriss released his book, “The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich” to the world. Entrepreneurs, small business owners, and those in the corporate world would never see […]
Marketing Predictions: Trends for the 2020s
Marketing Predictions: Trends for the 2020s Almost every marketer wishes they had a crystal ball so they could peer into the future and see what is hot in the coming year. Unfortunately, most of us are not clairvoyant nor do we possess a super power, but we can usually look at certain current trends and […]
Google My Business – Getting Started
A Google My Business Listing Checklist and Optimization Guide Showing up at the very top of a Google search can mean money in the bank due to the fact that more than 30% of all clicks go to the first result listed (not including ads). As a local business, showing up in the top three […]
Sales Skills – Perfecting Your Technique
Sales Skills – Perfecting Your Technique Without Sounding Like A Used Car Salesman Increasing your sales skills – perfecting your technique – is the single most valuable resource you will have throughout your life. The best sales people work regularly to improve themselves in this area. I’m reminded of a quote here by the man […]
The New Normal for Online Entrepreneurs
Is This the “New Normal” for Online Entrepreneurs? The world shifted slightly off its axis during the past several months, but that doesn’t mean your business has to suffer. In fact, during times of economic uncertainty many businesses are able to prosper. Even if this becomes the “new normal” for online entrepreneurs there is most […]
It Isn’t Just About the Money – Why Income Goals Aren’t Everything
It Isn’t Just About the Money – Why Income Goals Aren’t Everything It can be easy to get carried away with creating your business plan when building a lifestyle-focused business. After all, sometimes it feels like making money is the main goal in life. However, remember when you design your business, you are trying to […]
LinkedIn: Headlines That Get Noticed
LinkedIn Headlines: Worth Your Time and Efforts Headlines are the 1 to 3 lines right under your name. This is possibly the most important area of your LinkedIn profile and deserves to be created like a web sales copy headline. Scroll to the bottom to download your Special Report on “LinkedIn Relationship Building Tactics“ So […]
Business Success Using the Amish Model
How to Achieve Business Success Using the Amish Model Years ago I lived in New York City and attended law school in downtown Manhattan. About once a month I took refuge from the noisy, crowded city by spending time with close friends living in Harrisburg, Pennsylvania. This city is located about a three hour drive […]
Entrepreneurial Grit and Why You Need It
Entrepreneurial Grit and Why You Need It When I think about the entrepreneurs I know they all share one trait in common; the willingness and determination to do whatever it takes to see their ideas through to completion. It’s something called entrepreneurial grit, which has been used and defined by thought leaders in various ways. […]
LinkedIn: Profile Optimization Strategies
LinkedIn Profile Optimization Strategies and Settings What kind of message does your current LinkedIn profile make to potential clients? Is the first impression others see what you want them to know about your brand? Did you know your LinkedIn profile is almost as important as your website? Do you know which sections of your profile […]
Influencer Marketing: Profit for Your Business?
What Is Influencer Marketing and How Do You Profit from It? Some users on social media post about their experiences with a brand and earn money for doing this. Typically, the people who earn the most from these posts are popular influencers. Influencers usually have large social media platforms and are trusted by their fans […]
You Are Your Brand
Your Brand. What Does That Mean to You? You Are Your Brand Here’s a secret successful marketers know: customers don’t buy a product. They buy you. Your personality. Your experience. The unique qualities only you possess. There was a time when “branding” meant a corporate-looking logo and a slick catalog, but in today’s online marketplace, […]
Doing Business the Old Fashioned Way: Face to Face
Why Doing Business the Old Fashioned Way Makes Sense Long ago, before the internet or television or broadcast radio or the telephone or email or smart phones or even the printing press were invented, business owners got the word out about what they had to offer in a unique way. They actually had to talk […]
Mentoring Versus Coaching
Life is complicated. Navigating the waters on your own may be admirable on some level, but you do not need to go it alone. In fact, all studies lead to the conclusion that the mentored life is preferable. The flip side of this coin is mentoring others, in both your personal and professional life. Allow […]
How to Sell Almost Anything
How to Sell Almost Anything At my recent live event and workshop we had a discussion about sales, specifically selling online. When I stated that I could teach them how to sell almost anything to almost anyone eyebrows were raised and groans were heard throughout the room. I raised a hand to bring the room […]
Handling Objections in Sales
Are You Skilled at Handling Objections in Sales? If you need help handling objections when it comes to selling your products or services online or in person, I’d like to share some thoughts with you here. We all need to boost our confidence when it comes to sales, and I will also share some ideas […]
Persuasion: Is the Art of Persuasion Effective?
Is the Art of Persuasion Effective? The question is, “Are we successful because of our innovative ideas and great vision, or is it because we are able to persuade others to follow us on our journey to something new, amazing, and original?” The key term here is persuade, and if you have been a parent […]
What’s For Sale in Your Business?
Are You Asking the Most Important Question – “What’s For Sale?” For any business to be successful, sales must be completed. This is true whether your business is online or a brick and mortar, and no matter what type of product or service you provide. This seems to be common sense, but that does not […]