Why Every Entrepreneur Needs to Run a 5-Day Challenge Have you ever thought about running a 5-day challenge? It’s a great tool that offers many benefits and is suitable for businesses of all sizes, in almost any industry. During a 5-day challenge, people work together toward a common goal over a short period of time. […]
Google My Business Marketing: What Is It?
Google My Business: Marketing and SEO That Makes Sense Google My Business (GMB) is an essential marketing tool for any brand. Through GMB, you can update your business information on Google; appear on Google Maps; allow customers to make reservations, get directions to, or directly call your locations; and engage with existing and potential customers […]
Testimonials: Selling Yourself to Others
Testimonials: Selling Yourself to Others for Awesome Results Did you know that what others say about you is about one thousand times more believable than what you say about yourself? I first learned this from legendary marketer Dan Kennedy when I started my online business as an entrepreneur in 2006. I’ve continued to find this […]
Edge Out Competitors to Become a Thought Leader
Edge Out Competitors and Become a Thought Leader in Your Niche How are you coming along with your online business? I encourage you to look into a niche and discover if it has the potential for profits. If you hit on an idea where there are paying customers, then you’ll want to tap into that […]
Creating and Selling NFTs
A Beginner’s Guide to Creating and Selling NFTs… Non-Fungible Tokens Many people are already invested in and devoted to the latest and greatest money trends, but you may be skeptical. Are you looking to learn what all the hype is around the acronym NFT floating around lately? Let’s get started with our discussion of creating […]
Logos and Brands: What’s the Difference?
Have You Ever Thought About the Difference Between Logos and Brands? Ask a consumer what’s the difference between logos and brands, and they’ll probably guess they’re the same thing. But if you ask a marketer the same question, and the answers will vary wildly. Frankly, I don’t think most marketers know the difference, and I’m […]
Get Your Customers to Buy from You for Life
How You Can Get Your Customers to Buy from You for Life… It’s More than Just Creating Quality Products at a Discount! Online and digital marketing is about creating a strategy to get your customers to buy from you for life. And it’s quite satisfying to serve people in this way, as well. Raise your […]
Why Leadership Skills are Important
Why Leadership Skills are Important in Life and Business Let’s look at why leadership skills are important in every part of our everyday life. It’s not something we really think about but having good leadership skills is an important piece of the puzzle in every part of our life. Leadership skills are needed when we […]
Online Marketing Goals for the New Year
Online Marketing Goals: Setting Doable Goals for Your Business Whether you’re reading this as we inch closer to the New Year, or at some other time, I want you to think about the online marketing goals you’ve set for yourself and your business. At the end of almost every fourth quarter, successful online marketers typically […]
Improve Your Marketing Strategy
Improve Your Marketing Strategy by Staying Relevant and Consistent Your marketing strategy is key to building brand awareness, reaching your target audience, attracting sales, and taking your business to the next level. So, invest in it and in yourself with training, consistent practice, and hiring a mentor to guide you. Deciding to improve your marketing […]
Benefits of Strategic Thinking
Benefits of Strategic Thinking – Predicting Challenges and Obstacles Business is a competitive market, and to stay ahead of a competitor, you must keep up. Markets fluctuate and change every day. New ideas, creativity, and trends can change powerful marketing habits instantly, which is why careful planning and attention are crucial to the success of […]
Take Your Site Live for Sales
Take Your Site Live for Sales: How and Where to Set Up Shop If you already have a website on the internet and are considering skipping this article… STOP! I want you to read it anyway. The strategies I’m about to teach you will help your marketing because it’s going to increase traffic to your […]
Power of Mentorship for Entrepreneurs
The Power of Mentorship is Life Changing Think back to a time when someone inspired you. Perhaps they spoke at an event you attended. You may remember a college professor who you loved. Whatever your memory, you probably thought of that person as a mentor. For me, it was my 8th grade English teacher, Mrs. […]
Leadership as an Entrepreneur
Leadership as an Entrepreneur: How to Lead Yourself I had never before thought of myself as a leader, but once I came online in 2006 I realized that leadership as an entrepreneur is a requirement for success at any level. As an entrepreneur, you’re the boss, whether you’ve thought about it like that or not. […]
Google My Business: How to Use It to Your Benefit
Google My Business Will Be Beneficial to Your Business Google My Business or GMB is by far the best tool to help you market and grow your business. It is user-friendly, free, and can be used by any business owner. If you know it’s ins and outs and take advantage of the convenience it brings, […]
Video Conferencing for Beginners
Video Conferencing for Beginners: There’s More Than Zoom If you haven’t begun videoconferencing yet, you’re ignoring a tool that can be valuable for the growth of your business. You can set it up quickly, easily manage it and use it to connect with clients, employees, vendors or anyone you communicate with for your business. Zoom […]
The 4 Hour Work Week – Is It Right for You?
The 4 Hour Work Week: Myths, Fallacies, and What Works Within months of my coming online as an entrepreneur back in 2006, Tim Ferriss released his book, “The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich” to the world. Entrepreneurs, small business owners, and those in the corporate world would never see […]
Marketing Predictions: Trends for the 2020s
Marketing Predictions: Trends for the 2020s Almost every marketer wishes they had a crystal ball so they could peer into the future and see what is hot in the coming year. Unfortunately, most of us are not clairvoyant nor do we possess a super power, but we can usually look at certain current trends and […]
Google My Business – Getting Started
A Google My Business Listing Checklist and Optimization Guide Showing up at the very top of a Google search can mean money in the bank due to the fact that more than 30% of all clicks go to the first result listed (not including ads). As a local business, showing up in the top three […]
Sales Skills – Perfecting Your Technique
Sales Skills – Perfecting Your Technique Without Sounding Like A Used Car Salesman Increasing your sales skills – perfecting your technique – is the single most valuable resource you will have throughout your life. The best sales people work regularly to improve themselves in this area. I’m reminded of a quote here by the man […]
The New Normal for Online Entrepreneurs
Is This the “New Normal” for Online Entrepreneurs? The world shifted slightly off its axis during the past several months, but that doesn’t mean your business has to suffer. In fact, during times of economic uncertainty many businesses are able to prosper. Even if this becomes the “new normal” for online entrepreneurs there is most […]
It Isn’t Just About the Money – Why Income Goals Aren’t Everything
It Isn’t Just About the Money – Why Income Goals Aren’t Everything It can be easy to get carried away with creating your business plan when building a lifestyle-focused business. After all, sometimes it feels like making money is the main goal in life. However, remember when you design your business, you are trying to […]
LinkedIn: Headlines That Get Noticed
LinkedIn Headlines: Worth Your Time and Efforts Headlines are the 1 to 3 lines right under your name. This is possibly the most important area of your LinkedIn profile and deserves to be created like a web sales copy headline. Scroll to the bottom to download your Special Report on “LinkedIn Relationship Building Tactics“ So […]
Business Success Using the Amish Model
How to Achieve Business Success Using the Amish Model Years ago I lived in New York City and attended law school in downtown Manhattan. About once a month I took refuge from the noisy, crowded city by spending time with close friends living in Harrisburg, Pennsylvania. This city is located about a three hour drive […]
Entrepreneurial Grit and Why You Need It
Entrepreneurial Grit and Why You Need It When I think about the entrepreneurs I know they all share one trait in common; the willingness and determination to do whatever it takes to see their ideas through to completion. It’s something called entrepreneurial grit, which has been used and defined by thought leaders in various ways. […]
LinkedIn: Profile Optimization Strategies
LinkedIn Profile Optimization Strategies and Settings What kind of message does your current LinkedIn profile make to potential clients? Is the first impression others see what you want them to know about your brand? Did you know your LinkedIn profile is almost as important as your website? Do you know which sections of your profile […]
Influencer Marketing: Profit for Your Business?
What Is Influencer Marketing and How Do You Profit from It? Some users on social media post about their experiences with a brand and earn money for doing this. Typically, the people who earn the most from these posts are popular influencers. Influencers usually have large social media platforms and are trusted by their fans […]
You Are Your Brand
Your Brand. What Does That Mean to You? You Are Your Brand Here’s a secret successful marketers know: customers don’t buy a product. They buy you. Your personality. Your experience. The unique qualities only you possess. There was a time when “branding” meant a corporate-looking logo and a slick catalog, but in today’s online marketplace, […]