Marketing Predictions: Trends for 2020…and Beyond Almost every marketer wishes they had a crystal ball so they could peer into the future and see what is hot in the coming year. Unfortunately, most of us are not clairvoyant nor do we possess a super power, but we can usually look at certain current trends and […]
Google My Business – Getting Started
A Google My Business Listing Checklist and Optimization Guide Showing up at the very top of a Google search can mean money in the bank due to the fact that more than 30% of all clicks go to the first result listed (not including ads). As a local business, showing up in the top three […]
Sales Skills – Perfecting Your Technique
Sales Skills – Perfecting Your Technique Without Sounding Like A Used Car Salesman Increasing your sales skills – perfecting your technique – is the single most valuable resource you will have throughout your life. The best sales people work regularly to improve themselves in this area. I’m reminded of a quote here by the man […]
The New Normal for Online Entrepreneurs
Is This the “New Normal” for Online Entrepreneurs? The world shifted slightly off its axis during the past couple of months, but that doesn’t mean your business has to suffer. In fact, during times of economic uncertainty many businesses are able to prosper. Even if this becomes the “new normal” for online entrepreneurs there is […]
It Isn’t Just About the Money – Why Income Goals Aren’t Everything
It Isn’t Just About the Money – Why Income Goals Aren’t Everything It can be easy to get carried away with creating your business plan when building a lifestyle-focused business. After all, sometimes it feels like making money is the main goal in life. However, remember when you design your business, you are trying to […]
LinkedIn: Headlines That Get Noticed
LinkedIn Headlines: Worth Your Time and Efforts Headlines are the 1 to 3 lines right under your name. This is possibly the most important area of your LinkedIn profile and deserves to be created like a web sales copy headline. So how do you write LinkedIn headlines that get noticed? Start by searching other people […]
Business Success Using the Amish Model
How to Achieve Business Success Using the Amish Model Years ago I lived in New York City and attended law school in downtown Manhattan. About once a month I took refuge from the noisy, crowded city by spending time with close friends living in Harrisburg, Pennsylvania. This city is located about a three hour drive […]
Entrepreneurial Grit and Why You Need It
Entrepreneurial Grit and Why You Need It When I think about the entrepreneurs I know they all share one trait in common; the willingness and determination to do whatever it takes to see their ideas through to completion. It’s something called entrepreneurial grit, which has been used and defined by thought leaders in various ways. […]
LinkedIn: Profile Optimization Strategies
LinkedIn Profile Optimization Strategies and Settings What kind of message does your current LinkedIn profile make to potential clients? Is the first impression others see what you want them to know about your brand? Did you know your LinkedIn profile is almost as important as your website? Do you know which sections of your profile […]
Influencer Marketing: Profit for Your Business?
What Is Influencer Marketing and How Do You Profit from It? Some users on social media post about their experiences with a brand and earn money for doing this. Typically, the people who earn the most from these posts are popular influencers. Influencers usually have large social media platforms and are trusted by their fans […]
You Are Your Brand
Your Brand. What Does That Mean to You? You Are Your Brand Here’s a secret successful marketers know: customers don’t buy a product. They buy you. Your personality. Your experience. The unique qualities only you possess. There was a time when “branding” meant a corporate-looking logo and a slick catalog, but in today’s online marketplace, […]
Doing Business the Old Fashioned Way: Face to Face
Why Doing Business the Old Fashioned Way Makes Sense Long ago, before the internet or television or broadcast radio or the telephone or email or smart phones or even the printing press were invented, business owners got the word out about what they had to offer in a unique way. They actually had to talk […]
Mentoring Versus Coaching
Life is complicated. Navigating the waters on your own may be admirable on some level, but you do not need to go it alone. In fact, all studies lead to the conclusion that the mentored life is preferable. The flip side of this coin is mentoring others, in both your personal and professional life. Allow […]
How to Sell Almost Anything
How to Sell Almost Anything At my recent live event and workshop we had a discussion about sales, specifically selling online. When I stated that I could teach them how to sell almost anything to almost anyone eyebrows were raised and groans were heard throughout the room. I raised a hand to bring the room […]
Handling Objections in Sales
Are You Skilled at Handling Objections in Sales? If you need help handling objections when it comes to selling your products or services online or in person, I’d like to share some thoughts with you here. We all need to boost our confidence when it comes to sales, and I will also share some ideas […]
Persuasion: Is the Art of Persuasion Effective?
Is the Art of Persuasion Effective? The question is, “Are we successful because of our innovative ideas and great vision, or is it because we are able to persuade others to follow us on our journey to something new, amazing, and original?” The key term here is persuade, and if you have been a parent […]
What’s For Sale in Your Business?
Are You Asking the Most Important Question – “What’s For Sale?” For any business to be successful, sales must be completed. This is true whether your business is online or a brick and mortar, and no matter what type of product or service you provide. This seems to be common sense, but that does not […]
Interview with Nicole Dean on PLR and More
The following is an interview I did with Nicole Dean. I consider her to be the foremost expert and publisher on the topic of Private Label Rights – PLR – so I wanted to ask her the questions I am most often asked about this subject. The photo on the left is one I took […]
Asking For The Sale for Entrepreneurs
One of my early mentors, the legendary Marlon Sanders, told me from the very beginning that I was an excellent salesperson. Asking for the sale was already a part of my business, and I was not shy when it came to persuading someone to make a purchase of my own products or courses or of […]
Build Trust with Consistency
How to Start Building Trust with Consistency Consistency is a key element in a business’ success. Of course, there are other important factors but consistency is what will create name recognition. Consistency is what will build your tribe so you can develop a trusting relationship. Consistency is what will showcase your expertise to new followers. […]
Assets and Liabilities for Entrepreneurs
Let’s discuss your assets and liabilities on the entrepreneurial balance sheet. This topic is crucial to your success, yet few online entrepreneurs are taking it seriously. You will be different because you will take advantage of the proven strategies I am sharing with you here. Thinking and learning about assets and liabilities for entrepreneurs will […]
Small Business Marketing: Proven Business Model
Small Business Marketing as a Business Model When I started my online business in 2006, my dream and goal was to write and sell eBooks on a variety of topics and create information products to sell online. When a family member needed my help getting his new business off the ground, I was more than […]
Non-Profits and Fundraising for Small Business
Non-Profits and Fundraising: Small Business Can Benefit Whether you are a small business owner or you market for local businesses, getting involved with non-profits and fundraising will make a difference in your bottom line. Once people in your community see that you care about causes that are important to everyone, you will be perceived as […]
SEO for Small Business: Easier Than You Thought
SEO for Small Business – Crucial to Your Success SEO for small business is big business, especially if you are using the magic of SEO (search engine optimization) to get ranked by Google, Yahoo, and Bing for your keyword phrases. I have taught these principles in the past and wanted to expand upon them and […]
Taking Action as an Entrepreneur
Taking Action for Entrepreneurs Once you have made the conscious decision to become a successful entrepreneur, it’s time to put everything you know and are continually learning into taking action and executing your plan. This would involve setting some goals you would like to achieve, building a team of people to help you, getting some […]
LinkedIn Marketing for Online Entrepreneurs
LinkedIn Marketing – Are You In? At the beginning of 2007 I joined a site called LinkedIn. I wasn’t at all familiar with it at that time, and as a new online entrepreneur I hoped it would be beneficial in some way to my business. This was back when Facebook was only for college students, […]
Reputation Management Made Simple
Reputation Management – How to Make It Simple How often are you giving thought to your reputation? In today’s world of real time social media, global communication from handheld devices, and mostly transparent information on the internet about each of us, managing your reputation has never been more important and necessary if you are to […]
Virtual Summits to Show Off Your Expertise
Virtual Summits: Show Off Your Expertise (Even If You’re a Relative Newbie) There’s a reason why so many top coaches and service providers are hosting virtual summits: they’re the perfect way to showcase your expertise…even if you think you don’t have any. Seriously, everyone is an expert in something, but if you’re breaking into a […]