5 Elements of Good Landing Page Sales Copy A landing page is a page on your website that’s built with a single purpose in mind, like getting visitors to subscribe to your newsletter or encouraging them to buy a product from you. A good copywriter will tell you there are five essential elements that make […]
Asking For The Sale for Entrepreneurs
One of my early mentors, the legendary Marlon Sanders, told me from the very beginning that I was an excellent salesperson. Asking for the sale was already a part of my business, and I was not shy when it came to persuading someone to make a purchase of my own products or courses or of […]
Sharable Content to Grow Your Business
The Art of Creating Sharable Content Ever wonder what makes some Facebook posts, videos, or blogs “go viral,” while yours are lucky to have five or six shares and one or two comments? While it might seem like some well-kept secret, the truth is it’s easy enough to create sharable content, if you put some […]
The AIDA Copywriting Template
AIDA: Copywriting Template Every Online Business Owner Needs Professional copywriters have valuable templates that they can turn to when they’re struggling for inspiration or not sure where to begin their latest project. One of the most popular of these templates is the AIDA copywriting template and formula. AIDA is acronym for Attention, Interest, Desire, and […]
Copywriting Terms: Some Key Ones to Know
Understanding Key Copywriting Terms Now that you understand what copywriting is and how it works, it’s time to learn a few important marketing terms. Even if you plan to outsource your copy, you’ll still want to know what these copywriting terms mean so you can communicate easily with your copywriter. Call to Action (CTA) This […]
Social Media: Addiction or Marketing Tool?
Social Media Addiction – Is It Real? Are you spending so many waking hours connected to social media sites that you often worry if you suffer from a social media addiction? If so, you’re not alone. Perhaps it’s due to the fact that I’m basically an introvert and prefer to be productive rather than social […]
Traffic: Borrow Audiences Relevant to Your Niche
Need Traffic? Borrow Audiences and Prosper How’s your business going? When I ask nearly anyone who runs an online business what their biggest struggle is, chances are they’ll say “getting more targeted traffic.” If you need traffic, borrow audiences and you’ll be all set. Allow me to elaborate. You need traffic to build an email […]
Why I Talk to Strangers
I’ll admit it – I talk to strangers. I’m not sure when this began, but it has connected me with some pretty awesome people over the years. Several years ago, while waiting in line at the post office I met Barbara Winter, someone who’s been an online entrepreneur since the 90s. She’s also the author […]
Living the Mentored Life: What to Expect
Are You Living the Mentored Life? Having mentors in your life gives you an entirely different perspective on everything you do, as well as opportunities you may not have realized were available to you. My best friend growing up was named “Mentor”, so I knew from an early age this word meant teacher and trusted […]
Build Trust with Consistency
How to Start Building Trust with Consistency Consistency is a key element in a business’ success. Of course, there are other important factors but consistency is what will create name recognition. Consistency is what will build your tribe so you can develop a trusting relationship. Consistency is what will showcase your expertise to new followers. […]
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