Copywriting Truths Most Beginners Learn Too Late There’s a popular saying in the marketing scene… “Copy is king.” And yet, most beginners spend months, sometimes years, writing copy that just… doesn’t cut it in the real world. Now, this is not because they lack talent. Many are capable writers but nobody told them the […]
Writing Sales Copy to Sell Your Products
Writing Sales Copy That Converts Will Make a Difference Hate Hard-Hitting Sales Copy? You’re Not Alone, But You’d Better Learn It Anyway! For some people, writing sales copy is going to be the most difficult step in selling your products. If you’re not one to fall for blatant sales copy, then you’re going to have […]
Using Analytics to Refine Your Sales Copy
Using Analytics to Refine Your Sales Copy When it comes to improving your copywriting, one of the best tools you have available is your website analytics and social media metrics. Regularly reviewing these numbers and watching them grow can provide you with the insights you need to create stellar copy. Here’s how to use your […]
Landing Page Sales Copy: 5 Effective Elements
5 Elements of Good Landing Page Sales Copy A landing page is a page on your website that’s built with a single purpose in mind, like getting visitors to subscribe to your newsletter or encouraging them to buy a product from you. A good copywriter will tell you there are five essential elements that make […]
The AIDA Copywriting Template
AIDA: Copywriting Template Every Online Business Owner Needs Professional copywriters have valuable templates that they can turn to when they’re struggling for inspiration or not sure where to begin their latest project. One of the most popular of these templates is the AIDA copywriting template and formula. AIDA is acronym for Attention, Interest, Desire, and […]
Copywriting Terms: Some Key Ones to Know
Understanding Key Copywriting Terms Now that you understand what copywriting is and how it works, it’s time to learn a few important marketing terms. Even if you plan to outsource your copy, you’ll still want to know what these copywriting terms mean so you can communicate easily with your copywriter. Call to Action (CTA) This […]
Copywriting: Case Studies Tell Your Story
Copywriting Case Studies Copywriting Case Studies are an effective way to share what you have to offer with those who will most benefit from your experience and knowledge on a particular topic. Remember that you will always be your own best case study, so begin there when telling others what they might expect from using […]
Marketing Your Sales Copy
Marketing Your Sales Copy Effectively Writing your web sales copy for a new product, course, or service is one thing, but getting it out to the world for all to see is quite another. Marketing your sales copy initially and then on an ongoing basis is crucial to your success and will enable you to […]
Sales Copy Advertorials
Sales Copy Advertorials Writing sales copy as what is known as an “advertorial” can be highly advantageous to your overall marketing plan for your information products, online courses, and related services. Here I am defining the term advertorial as a newspaper or magazine advertisement which provides information about a product in the style of an […]
Headlines That Grab Our Attention
If you want to sell the information products and courses you have so painstakingly created, then you absolutely must write sales copy with headlines that grab our attention. This makes sense if you stop and think about it, yet many people I work with struggle to find the right words to use. In the interest […]