The Zeigarnik Effect and Your Business There is a principle I learned about when I first came online and started writing my own sales copy called the “Zeigarnik Effect.”It was named after Bluma Zeigarnik, a highly respected Russian psychologist and psychiatrist. It all began while she was in a restaurant in Vienna. The waiters seemed […]
Sports and Self-Confidence for the Win!
Sports and Self-Confidence: How Softball Can Change Your Life While I was a classroom teacher I was always looking for opportunities to make my students feel successful. Many times this occurred as a result of something I presented to them as a challenge, and out of just pure fun for everyone. Softball came under this […]
How to Become a Local Celebrity
How to Become a Local Celebrity in Your City or Town I have discussed the strategy of how to become a “local celebrity” to build and grow your business, but you may be wondering what this actually means and how can you get started right away. I define a local celebrity as someone who is […]
Productivity Challenge 2018
Welcome to the 2018 Productivity Challenge! This is the eighth consecutive year I have hosted the Productivity Challenge on my site. During the course of the next 30 days I will share my best tips and strategies for creating a profitable online business by taking steps every day to be more focused, intentional, and productive. […]
Digital Information Products for Online Profits
Digital Information Products to Build Your Online Business Nobody should have to experience not having enough money to pay their living expenses and other necessities of life. One of the reasons I left the work force and became an online entrepreneur was so I would no longer have to choose between which bills to pay […]
How to Sell Almost Anything
How to Sell Almost Anything At my recent live event and workshop we had a discussion about sales, specifically selling online. When I stated that I could teach them how to sell almost anything to almost anyone eyebrows were raised and groans were heard throughout the room. I raised a hand to bring the room […]
Make Money With Membership Sites – 5 Ways
Make Money with Membership Sites Many people mistakenly believe that their membership site income only comes from the monthly subscriptions that they receive. This is far from the truth. Let’s discuss how you can truly make money with membership sites. While there is certainly a bulk of monthly income that streams in from the recurring […]
Repurpose Your Content for Maximum Results
How to Repurpose Your Content Are you taking the time and making the effort to repurpose your content? Here are ten ways to do this effectively that you may not have thought of, or perhaps you have and this will inspire you to take action and implement what I am sharing with you here. ***Scroll […]
How Do You Show Up in Your Life?
How Do You Show Up in Your Life? Are you making great efforts in your life? It’s no longer possible to achieve great success in any area of your life by simply doing what is required of you and putting in your time. We are now eighteen years into the new millennium and you must […]
Using Analytics to Refine Your Sales Copy
Using Analytics to Refine Your Sales Copy When it comes to improving your copywriting, one of the best tools you have available is your website analytics and social media metrics. Regularly reviewing these numbers and watching them grow can provide you with the insights you need to create stellar copy. Here’s how to use your […]
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