Message Clarity and How to Craft Yours Striving for something called “message clarity” will make a difference in the results you achieve in your business, and even throughout your life. Is your message cloudy or clear? As I listened to the weather report on the radio I thought about the message we send out to […]
How to Become a Thought Leader
How to Become a Thought Leader in Your Niche Recently someone referred to me as a thought leader in the area of online marketing for new entrepreneurs. My initial reaction was to be flattered that anyone would think of me in this way and even announce it in public. My next reaction was to take […]
5 Steps to a Lucrative Niche Business
5 Steps to a Lucrative Niche Business – This Strategy is Effective! I honestly believe that you are only five steps away from being able to build a lucrative business in the niche of your choice. Are you skeptical about this claim? I do not blame you, but I will share my new “5 Steps […]
How to Become a Local Celebrity
How to Become a Local Celebrity in Your City or Town I have discussed the strategy of how to become a “local celebrity” to build and grow your business, but you may be wondering what this actually means and how can you get started right away. I define a local celebrity as someone who is […]
Influencer Marketing for Entrepreneurs
Boost Your Selling Power with Influencer Marketing Using an “influential” person to help spread your brand’s message is how influencer marketing works. You’ve seen it in action on television commercials – especially clothing, perfume, shampoo, and reverse mortgages. An actor, sports personality, or other person known to the audience talks about using the product, or […]
Sales Skills for Entrepreneurs: Keep It Simple
Sales Skills for Entrepreneurs Most of us never think of ourselves as sales people, but the truth is that one of the most important skills for success in life and in business is the ability to sell and persuade. Whether you are a salesperson, a small business owner, or an entrepreneur, you will benefit greatly […]
Communication Skills for Entrepreneurs
Communication: Skills Worth Improving A memorable line from the 1967 movie Cool Hand Luke was “What we have here is a failure to communicate”. It’s now a popular phrase that has been used dozens of times, and the root meaning still rings true; communication is of utmost importance in both personal and professional relationships. As […]
Public Speaking for Your Business
Public Speaking for Your Business It is said that most people fear the idea of public speaking more than they fear their own impending death. I can speak from personal experience and tell you this was most definitely true in my case. Even though I had been a classroom teacher for twenty years before coming […]
Connecting With Influencers to Grow Your Business
Are You Connecting With Influencers For Your Business? I’m not sure when I was first introduced to the concept of “influencers” but it was quite intriguing to me at the time. The concept included the ideas that certain people, whether they are in your local community, somewhere else in the world you spend time in […]
Connecting With Prospects to Grow Your Business
Connecting With Prospects Do you know that your prospects are waiting for you to connect with them? That’s right, the people you want to serve by sharing your knowledge, experience, and expertise on your chosen topic are just as anxious to connect with you as you are with them. Let’s dig deeper with the “connecting […]
Personal Branding for Entrepreneurs
Personal branding can be a confusing topic for some small business owners. It is defined as is the practice of people marketing themselves and their careers as brands. It was first discussed by In Search of Excellence co-author (with Robert H. Waterman, Jr.) Tom Peters. While previous self-help management techniques were about self-improvement, the personal–branding […]
Road Trips to Enhance Your Small Business Perspective
Small Business Perspective: The Road Trip My small business perspective was recently enhanced. During the summer of 2016 I took a road trip across the country. Over the course of twenty-one days I covered six thousand three hundred miles and traveled through seventeen different states. What began as a convenient way to meet with clients […]
Advanced Networking Techniques
Advanced Networking Techniques Whatever types of groups you choose to take part in, it is important that you know what you’re going to do with any particular organization before you even start. Networking properly can explode your business, but networking poorly can be a waste of time – or worse, give you a bad […]
Networking Tips: How to Network Successfully
Networking Tips: How To Network Successfully Remember that simply going to a networking event and handing out business cards to every single person there won’t really work. You want to stand back at first and figure out who are the movers and shakers within the networking group, and then work your way into the inner […]
Influence Purchasing Decisions
I was reading Neil Patel’s insightful post on how to influence purchasing decisions and realized that there is still so much I need to learn about this for my own business. Even if you are driving massive amounts of free and paid traffic to your websites, chances are that less than 1% of these visitors […]
How May I Serve You? – Rules of the New Economy
About once a month I email my list with ‘How may I serve you?’ as the subject line. It’s my opportunity to take a break from teaching and marketing and return to the idea of serving others. It also reminds me of how fortunate I am to have this amazing online business, where I choose […]
Choosing a Niche Online – What Will You Be Known For?
When people hear you name in regards to marketing on the Internet, what do they think of? We must all find the area of online marketing to be known for, if we want to achieve true success. Sometimes you will know which area this is from the very beginning, and other times it will be […]
Find More Prospects With Long Tail Keywords
Using long tail keywords to find your prospects just makes sense. Keywords are the words and phrases we all use when we are searching online to find the information we want and need. Long tail keywords refer to the more specific phrases that describe what we are looking for in more detail. For example, if […]
Marketing Online For New Entrepreneurs – Let Your Prospects Know Who You Are
Marketing online opens up a whole new world to you if this is your first time as an Internet entrepreneur. My background was in real estate, but it turned out I knew next to nothing about marketing myself and my services. If I had known then what I know now, things would have been very […]
Are You Truly Connected With Your Target Audience?
Is it possible that we do not connect well with our prospects and clients if we do not know a little bit about their daily life experiences? I got to thinking about this after one of my mastermind partners made a comment about watching television. She said that she watches a few popular shows sometimes, […]
Writer’s Block – Ways To Overcome Writer’s Block To Connect With Your Audience
If you can’t sit down and write whenever you want to, it will be extremely difficult for you to connect with your list. Writer’s block is something we don’t hear about very often any longer. Twenty years ago, when I wanted to pursue a career as a professional writer, I found it difficult to sit […]
Create A Buzz When Marketing To Your List!
Are you excited at the news you are sharing with your list? You must exaggerate what you say and write when you are working online, because the majority of your prospects will never meet you in person. You will want to tell everyone who you are and what you have to offer. This is a […]
Share Your Best Tips For Success With Your List
As you continue to build your relationship with the people on your list, be sure to share your very best tips and secrets with them. If I try something new, and it works well, I share this immediately with my list. The same goes for resources, websites, software, and anything else that would be beneficial […]
Take Your Online Clients Offline
Sometimes we assume that because our clients found us on the internet that we must continue to work with them only online. Nothing could be further from the truth! You can build great rapport with your list by taking them offline as quickly as possible. As soon as someone signs up for one of your […]
Share ‘Insider’ or ‘Secret’ Info With Your List
Everybody loves a secret. This goes back to our childhood, when knowing a secret made us feel more grown up. Why not share secrets with the people already on your list? This can be a very effective way to build a relationship with your prospects so that you can connect with them on a deeper […]
Know Who Your Audience Is To Make More Money
When people first signed up for your list, they were looking for specific information or an answer to their problem. As new marketers you tend to forget why someone originally signed up on your list, or you may change your message over the first few months. Be as specific as possible when you