Huge Profits, Tiny List

Connie Ragen Green Teaches List Relationship Marketing

  • Home
  • About Connie Ragen Green
  • Resources
    • Free PLR to Grow Your Business
  • Reading List for Entrepreneurs

Influencer Marketing for Entrepreneurs

November 15, By Connie Ragen Green 3 Comments

Influencer MarketingBoost Your Selling Power with Influencer Marketing

Using an “influential” person to help spread your brand’s message is how influencer marketing works. You’ve seen it in action on television commercials – especially clothing, perfume, shampoo, and reverse mortgages. An actor, sports personality, or other person known to the audience talks about using the product, or they just talk about the product in an authoritative way.

***Scroll to the bottom of this post to download a full report on this topic of “Influencer Marketing: Profit for Your Business.

This works because rather than a normal commercial, the person talking about the product or service is someone the potential customer admires or feels as if they can trust. It doesn’t feel like an advertisement even though the audience usually realizes that the influencer is paid to promote the product.

The reasons that you can boost your selling power with influencer marketing are many. Let’s look at a few.

Builds Trust and Credibility

When you partner with someone outside of your business who is trusted by others already, it automatically increases your credibility factor. The reason is that your audience already has a preconceived idea about the influencer as a member of their audience too. They are confident that even if the influencer is paid, they’re trustworthy because they’ve been watching that person’s actions already. If they trust you, then their audience is going to trust you, and their audience is now your audience too.

Increases Brand Reach

When you choose your influencer well, their audience aligns with your audience demographics. That means that you’ll increase your brand reach by tapping into their audience. The influencer will have a fresh take on the content that you provide them to handle your promotion, which will give you brand-new content ideas to use in your own channels.

Generates High-Quality Leads

The leads that you get via influencer marketing will be a lot more reliable than leads garnered in other ways. This is because when you partner with the right influencers, they have a special relationship with their audience. Their audience already trusts them to tell them about great opportunities, products, and services. That means when they click through to the offer, they’re more likely to convert.

Grabs Attention of First-Time Buyers

Every buyer has a cycle they go through to make a buying decision. The buying cycle looks like this: awareness, research and comparing alternatives, risk alleviation, choice, and then results. When an influencer steps in to give information about a product, the buyer often skips over a lot of this process and goes right to conversion.

Works across Channels

The reason influencer marketing translates so well across channels is that most influencers tend to use multi-channel lines to communicate with their audience already. Most YouTube stars are also Instagram stars, for example. They tend to use new platforms as they come out to expand their audience building from the old. When you start influencer marketing, it will help expand your brand outside the platforms you currently use if you choose your influencer wisely.

Creates Legitimacy

This factor is especially true if you’re a newer or unknown business. When you surround yourself with authentic people who are bragging about your products or services, the legitimacy rubs off on your business. You know the saying that “birds of a feather flock together,” and this plays true in influencer marketing.

Trackable Results

Another great way that influencer marketing boosts selling power is that you can track your results. When you can look at stats, and determine what is working and what is not working, you can do more of what is working. That’s going to explode your conversion rate.

Great Way to Distribute Your Message

The fact is that using influencers, if you choose them well, is one of the best ways to distribute your message to more people. Choose influencers that already speak to your market so that they won’t have to explain anything. Get their ideas about your brand and your message so that they can authentically represent your brand.

Selling more with the power of influencer marketing is almost too easy. All you do is locate the influencers that are already out there and known to your audience. Learn what you can about them before connecting with them, so that you are sure to make an offer that they’ll be thrilled to share with their world.

Download a Complete Report on This Topic of Influencer Marketing Here – No Opt In Required

I’m bestselling author, marketing strategist, and entrepreneur (and an influencer!) Connie Ragen Green and I would love to connect further with you to help you to achieve your goals. If you are interested in learning how to optimize the syndication of your content, please take a look at my popular Syndication Optimization training course and consider coming aboard to increase your visibility, credibility, and profitability.

 

(Visited 105 times, 1 visits today)

More from my site

  • Influencer Marketing: Profit for Your Business?Influencer Marketing: Profit for Your Business?
  • Launch a Group Coaching ProgramLaunch a Group Coaching Program
  • Lead Generation TacticsLead Generation Tactics
  • Learning From Neurodivergent EntrepreneursLearning From Neurodivergent Entrepreneurs
  • Crafting Your StoryCrafting Your Story
  • Huge Profits Tiny List with Connie Ragen GreenHuge Profits Tiny List with Connie Ragen Green

Filed Under: Your Target Audience Tagged With: Connie Ragen Green, Influencer Marketing

Popular Topics

  • Productivity and Your Brain
  • Podcast: Alicia Dunams on Entrepreneurship
  • Productivity Challenge 2018
  • Personal Branding for Entrepreneurs
  • Your Book As An Info Product
  • Huge Profits Tiny List with Connie Ragen Green
  • 21 Day Productivity Challenge

Comments

  1. William Obert says

    November 20, at 5:42 pm

    Not to mention the very good ROI that influencer marketing programs generate: for every $1.00 spent, advertisers can receive up to $6.85 in earned media value! (source: Burst Media) Influencer Marketing continues its rise 🙂

  2. Connie Ragen Green says

    November 20, at 9:40 pm

    Thanks for your comment, William. This is indeed excellent news.
    Connie Ragen Green
    Connie Ragen Green recently posted..3 Traffic Tips: Social Media for Massive TrafficMy Profile

  3. Connie Ragen Green says

    November 20, at 9:40 pm

    Thanks for your comment, William. This is indeed excellent news.
    Connie Ragen Green
    Connie Ragen Green recently posted..3 Traffic Tips: Social Media for Massive TrafficMy Profile

Leave a Reply

Your email address will not be published. Required fields are marked *

CommentLuv badgeShow more posts

Claim Your Focus Guide:

"Creating Multiple Streams
of Online Income"

Connie’s Recent Tweets

Tweets by @ConnieGreen

iTunes Podcasts

Connect with Connie

  • Facebook
  • LinkedIn
  • RSS
  • Twitter
  • YouTube

My Recommended Autoresponder Service

AWeber Free: Email marketing for free. No credit card required.

I Use and Love Pretty Link!

Massive Blog Traffic

I’m a Top 100 Podcaster!

Top 100 Podcasts

Connie’s First Book!

Huge Profits With A Tiny List by Connie Ragen Green. Only $12.95

Recent Posts

  • Huge Profits Tiny List with Connie Ragen Green
  • Launch a Group Coaching Program
  • Lead Generation Tactics
  • Learning From Neurodivergent Entrepreneurs
  • Crafting Your Story
  • Creating Low Content Products to Sell
  • 30 Minute Marketing Success Plan
  • Get to Six Figures with Affiliate Marketing
  • Explainer Videos for Your Business
  • SEO: Optimizing Page Titles and Meta Descriptions
  • Starting a Home-Based Business
  • Traffic Boost Strategies
  • Productivity for the Win!
  • AI Tools for Marketers
  • Marketing Rule of One
  • Hire a Bookkeeper for Your Business
  • E-A-T SEO Guidelines
  • Readers Are Leaders
  • Scaling Your Business: Online or Off
  • Improve Your On Page SEO
  • Guest Blogging and Word of Mouth Marketing
  • Earning Income With Blogging
  • Email Marketing for Beginners
  • Profit with Online Marketing Courses
  • Writing Your Book’s Outline

Start A Membership Site

Categories

  • 30 Day Productivity Challenge
  • Affiliate Marketing Tips
  • Affiliate Programs
  • Amazon FBA
  • Amazon Kindle Marketing Strategy
  • Amazon's Kindle
  • article marketing
  • Artificial Intelligence AI
  • Autoresponders
  • Blogging For Your Business
  • Book Self-Publishing
  • Branding
  • Communication
  • Content Creation
  • Copywriting
  • Create a Newsletter
  • Facebook Fan Pages
  • Getting Started Online
  • Goal Setting
  • Guest Blogging
  • How to Write an eBook
  • Info Product Creation
  • Inner Game
  • Internet Marketing Lifestyle
  • Interviews
  • Joint Ventures – JV's
  • Latest Posts
  • Leadership
  • List Building
  • List Marketing
  • List Relationships
  • Live Events
  • Live Streaming
  • Make Huge Profits With A Tiny List
  • Membership Sites
  • NAMS
  • Niche Sites
  • Online Marketing
  • Outsourcing
  • PLR (private label rights)
  • Podcasts
  • Press Releases and Publicity
  • Productivity
  • Public Speaking
  • Relationship Marketing
  • Repurpose Your Content
  • Sales Skills
  • Sell Your Ebook Online
  • SEO – Search Engine Optimization
  • Short reports
  • Small Business Marketing
  • Social Media
  • Social Networking Sites Facebook and Twitter
  • Storytelling
  • Survey Your List
  • Teach with webinars
  • Teleseminars
  • Testimonials
  • Time Management
  • Traffic Generation
  • Video Marketing
  • Writer's Block
  • Writing
  • Your Target Audience

Subscribe to this blog's RSS feed, or just enter your email address below to get updates, news, and more!

Enter your email address:

Delivered by FeedBurner



For brief updates, tips, and news, follow me on Twitter!

RSS Connie Green

  • Writing Blog Posts Like a Pro
    Tips for Writing Blog Posts Like a Pro A blog is important for building your online presence. Through your blog, you create engaging content that provides value to your target market and SEO power to your website. In addition, you can use blogging to show your expertise, build your brand, and turn leads into buyers. […]
  • Productivity Tips and Tools
    Small Business Productivity Tips & Tools for Busy Entrepreneurs As a busy entrepreneur, your time is valuable. With the right productivity tips and tools your business will grow exponentially. Prioritizing tasks and managing your time is essential to give each job the focus it needs. How do you maximize your work hours to get it […]
  • Focus and Organization Matter
    Find the Sweet Spot of Your Success with Organization and Focus There’s something about people who are creative go getters: they usually have a messy life in more ways than one when you start looking closely at it. Those who know how to tame this disorganization flaw of theirs can find success, while the ones […]

Author Bio – Connie Ragen Green

Connie Ragen Green helps new entrepreneurs build their business with online marketing and technology. She is an expert in article marketing and affiliate marketing and has written several books on these topics. DISCLOSURE - Many articles will contain affiliate links for recommended products or services. These are personally used and reviewed by Connie and she'll receive commission for any resulting sales.

Courses by Connie Ragen Green

Copyright © Connie Ragen Green

Disclaimers and Legal Rights | Affiliate/Earnings Disclaimer | Terms of Use | Privacy Policy