Improve Your Marketing Strategy by Staying Relevant and Consistent
Your marketing strategy is key to building brand awareness, reaching your target audience, attracting sales, and taking your business to the next level. So, invest in it and in yourself with training, consistent practice, and hiring a mentor to guide you. Deciding to improve your marketing strategy must be first and foremost as you go about your daily tasks and activities.
Come up with an effective strategy that allows you to continue promoting your brand despite economic downturns. When the 2008 Recession hit hard, my business doubled overnight. I’d only been an online entrepreneur for a couple of years at the time, so I focusing on learning as much as I could to enable me to improve my marketing strategy in real time. When the pandemic began in February of 2020, I was in a prime position to once again double my business.
One mistake that most entrepreneurs and small business owners make during a recession or other financial downturn is to cut back on marketing activities. Don’t make the same mistake. You want to retain your customers, acquire new ones, remain on top of their minds, and turn them into long-term clients. The only way to achieve that is by setting aside a budget for your marketing processes and ensuring you continue to advertise your offers during difficult times.
Use content marketing to build and strengthen customer relations, hold on to existing customers, attract new sales, and continue operating during economic hardships.
Understand your target audience to provide content they are interested in. Use your content to add value to your followers’ lives, nurture leads, and turn prospects into customers. Curate content that caters to their needs, provides solutions to pressing issues and makes their lives easier. Share promotional content that caters to different needs. Target high-paying customers and low-paying ones. Create offers that appeal to different types of people and ones that meet various needs.
Use different pricing strategies to ensure sales. For example, value-based pricing, promotional pricing, psychological pricing, bundling, and premium pricing. Doing this ensures you continue selling your product or service and sets you up for success. Constantly monitor your pricing strategy to determine what works and what doesn’t.
Improve Your Marketing Strategy by Focusing on Your Existing Prospects, Clients, and Customers
Resist the urge to feel like the grass is always greener somewhere else and with different people. Your current clients and customers can give you more sales opportunities and are key to taking your business to the next level. So, invest in them and focus on strengthening business relations.
Form meaningful relationships with them. Offer exceptional services to ensure they don’t go to the competition. Don’t just focus on concluding a sale. Show your customers how much you value them. Show that you want to make their lives easier and to help them reach their goals.
Identify rising customer needs and cater to them. Offer solutions to common problems and help them mitigate challenges. Look for ways to add value to their lives and make their work easier. Know where your clients want to go, find out how you can help them get a step closer to the desired destination, and market your offer.
Offer the best service that they can’t receive anywhere else and exceed expectations. Meet deadlines or submit work a day or two before the expected date. Keep your customers talking about the great service they received from you and how you helped them with ABC.
Establish effective communication channels and stay in touch with your clients to get them to think about your brand and ensure they don’t seek business elsewhere. Offer free services, massive discounts, and free resources to maintain relations and keep them interacting with your brand. Doing this helps you build meaningful relations with your customers and ensures you keep them for life.
Win back lost clients and turn them into long-term customers. Go through your client list and highlight all the clients you’ve lost over the years. Once you come up with an exhaustive list and have access to their contact details, reach out to them.
Don’t wait for clients to come to you for business, approach them instead. That applies to your existing customers as well. If there is someone in my online community I want to work with, I reach out to them and tell them so. Hand-picking the people you work with is quite gratifying.
Come up with a new project proposal and show it to them. Highlight the positive impact that it will have on their business to get them to accept your proposal. Constantly look for ways to keep your customers coming back and buying your product to maintain relations.
Doing this makes it easy for you to maintain your client base and upsell to existing customers during a recession. You have already proven your expertise, shown you value your relations, established trust, and formed strong business connections. So, keeping your customers won’t be difficult because they trust and value your brand.
I’m bestselling Wall Street Journal and USA Today author, marketing strategist, and entrepreneur Connie Ragen Green and I would love to connect further with you to help you to achieve your goals. If you are interested in learning how to optimize the syndication of your content, please take a look at my popular Syndication Optimization training course and consider coming aboard to increase your visibility, credibility, and profitability.
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