Benefits of Email Marketing There are so many reasons to focus on email marketing for your business, whether it’s a brick and mortar business or a digital one. Let’s discuss some of these reasons so that you can make the most informed choice. It used to be that only huge corporations were able to take […]
Public Speaking for Your Business
Public Speaking for Your Business It is said that most people fear the idea of public speaking more than they fear their own impending death. I can speak from personal experience and tell you this was most definitely true in my case. Even though I had been a classroom teacher for twenty years before coming […]
Positive Attitude: Maintaining This Mindset No Matter What
Maintaining a Positive Attitude I’ve been referred to as a “Pollyanna”, a term taken from the title character in a 1913 novel written by Eleanor H. Porter. This girl was an orphan who insists on maintaining a positive attitude and outlook on life despite her circumstances. There is even something known as the “Pollyanna Principle”. […]
Your Sales Offer Funnel – Putting It All Together
Putting Your Sales Offer Funnel Together Meeting the Needs of Your Customers When you put your customers’ needs before everything else, you’ll be able to create a flagship product and all the products or services in between. When you develop an offer funnel, start with the most expensive product or service. You’ll easily see what […]
Doing What It Takes in Life and Business
Are You Willing to Do What It Takes? I regularly share that I spent the first fifty years of my life living in mediocrity. By this I mean that over those five decades I seldom did more than simply exist. Yes, once in awhile I did something over and above what was expected or required […]
Get Started With Live Streaming
How To Get Started With Live Streaming It’s interesting to know that to get started with live streaming is the same process as getting started with blogging, social media, email marketing and any other marketing tactic. The first steps and the last steps are generally the same. What is Your Goal? What do you want […]
Fear of Success and Failure in Life and Business
Do You Have the Fear of Success or Failure? I grew up in a family based on the principle of fear. There was fear of the dentist, fear of flying, fear of being embarrassed, and basically, fear of failure. This precluded us from trying most things, as the probability of failure increases with each new […]
Creating Your Sales Offer Funnel
Why Do You Need A Sales Offer Funnel? Your job is to create the right information and content to lead your audience from awareness to purchase. A great way to do that is through creating a sales offer funnel. You’ll match each stage of your audience’s buying cycle to the content that helps them become […]
Planning Your Sales Offer Funnel
Planning Your Offer Funnel If you want to be successful in your business and marketing, it’s important to learn about offer funnels so that you can automate the process by which you create awareness, gather leads, and follow up with prospects so that you can seamlessly increase sales. The offer funnel is what you pull […]
Taking Risks for Entrepreneurs
Taking Risks in Life and in Business When I worked actively in real estate over a twenty year span during the eighties and nineties I developed a reputation for being a risk taker. Always one to have a positive outlook on life, it was not unusual for me to purchase the ugliest and most run […]
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