To Ray Edwards, copywriting is ‘salesmanship in print’. Ray was the very first professional copywriter I ever met, and in this interview I ask him about how he got started in radio years ago, transitioned to writing web sales copy for some of the greatest names on the Internet today, and continues to be a […]
Writing Compelling Web Sales Copy
Your headline is the most important part of your sales letter. If you are unable to get your prospect’s attention and persuade them to keep reading, you will not make any sales. In fact, the headline is said to account for about eighty percent of the success of your web sales copy. The important thing […]