To Ray Edwards, copywriting is ‘salesmanship in print’. Ray was the very first professional copywriter I ever met, and in this interview I ask him about how he got started in radio years ago, transitioned to writing web sales copy for some of the greatest names on the Internet today, and continues to be a […]
Your Blog Content, The Written Kind
This is a guest post from Peggy Baron: It’s kind of a no-brainer, but in order to get all SEO-ey on your blog content, you’ve first got to have content. I mean, you can’t put traffic and conversion tactics to work if you don’t have any material on your blog to work with, right? Now […]