I’ve been blogging consistently since 2006. This means I have several thousand posts on a variety of topics. It also means that many of my older blog posts need to be updated for optimal results. I’m going to share with you here how to revive a blog post. The three steps I use include choosing a post to revive, updating the content, and monetizing your post with an evergreen offer. Let’s begin with the first step in knowing how to revive a blog post, and that is choosing the post you will be freshening up on your blog.
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Choose a blog post to get started with this simple and proven strategy. Does one of them stand out to you? Maybe it’s a post that doesn’t need a lot of work. Maybe you are looking at a post and you’re already getting ideas for things you can do to improve it. Or maybe you have the perfect product to promote in one of the posts.
How you choose the first post to work through is entirely up to you. Pick something that sounds interesting, fun or profitable. Got it? Great.
If you are feeling ambitious, go ahead and make a list of posts you want to work on over the coming days and weeks. I find it helpful to have a list with the post title, the URL, and notes about what changes I need to make. A spreadsheet works really well for this. I’m including the one I use in the download area. Feel free to use it, or come up with your own.
Now it’s time to update the content, work on formatting to make the posts easier to scan and read, pretty it up with some images, make sure it is easy to share via social media and of course, monetize it. These are the types of things you want to make notes on in your spreadsheet or notebook.
That’s about all the planning we need to do. Just make sure you can log into your website interface – most likely that will be your WordPress dashboard – and edit those posts. With that said, let’s move right into the next step.
Revive a Blog Post by Updating the Content
We’ve done the planning and figured out what blog posts need updating. Now it’s time to get to work. The first thing we’ll focus on is the content. Start by reading through your blog post. Is the content still valid? Have some things changed?
Make note of any major changes you need to make to what you’ve written in the past. I find it helpful to grab a notebook and pen or open a word document and jot down what changes I need to make.
Somtimes the content is pretty evergreen and not much needs to be fixed. Other times, there’s a lot of rewriting to do. The key is to have a plan and then just sit down and rework the post.
Something else worth thinking about is if you have learned something new to share since you first wrote the post. If so, you can either just rewrite the post, or write an update section to the post. Depending on what makes the most sense, you can add it to the top or the bottom of the post.
Last but not least, take a look at the comments the post has gotten since you first published it. Are there any great tips or questions your readers have shared? If so, you may want to highlight them within the updated post.
Make your changes, do your re-writing and save your work. Go get some coffee, go for a walk or work on something else for a little while. Then come back and read over your rewritten post. It’s time to do a little editing to make sure there are no spelling or grammatical errors and that everything makes sense and flows well. Read it aloud to hear how it sounds.
A Word About Saving Changes to Your Post
Before we move on, let’s talk about saving the changes you are making. If you are working in WordPress or other blogging software, once you hit save, the changes will go live on your website.
If you want a chance to go back and edit first, or finish making all the changes we will talk about in the next few steps, do your re-writing in a word document or a new WordPress draft and paste it in when you’re ready to publish.
However you choose to do this, be sure to save frequently so you don’t lose any of your hard work. Are you ready to move on to the next step?
Learn How to Revive a Blog Post by Monetizing It!
Now we get to the fun part. Before we worry about prettying things up, let’s make sure this refreshed content will make us money. Ideally, each post and page on your website should serve a purpose. It could be that you’re growing a list, building a relationship with your readers, just plain entertaining them or selling them something.
For the purpose of this section of the report let’s assume you want to make a living from your blog. In that case, you need your readers to either sign up for your list so you can market to them via email, or make them an offer directly in the blog post.
If you chose to rework this particular blog post because you have the perfect product in mind to promote, this part will be easy. If not, take a few minutes and think about what the purpose of this particular post is. Do you want to encourage readers to sign up for your list? Or can you think of a product that would complement your content?
Take a few minutes to think about that and make a decision. Once you know what you want to promote or how you want to monetize your post, you can either write a call to action toward the end of your post, or work your recommendation directly into the content.
If growing your list is your goal, try adding a call to action and a signup form at the end of your post. This signup form can be different from the one you have in your blog sidebar. In fact, it should be so you can track where your signups are coming from. I find it helpful to craft a call to action that’s directly related to the content of the post.
Let me give you an example. Let’s say I have a blog about raising toddlers and this particular post was about recognizing when your toddler is ready to potty train. My call to action at the end of this particular post would be something along the lines of:
I hope this was helpful and I’d love to stay in touch. Of course, raising a toddler is about more than “just” potty training. Ready for more Toddler Tips? Enter your email below to sign up to the weekly Toddler Tips newsletter. I’ll also send you my ten best tips for dealing with temper tantrums.
Notice how the call to action flows from the content of the article to what the weekly newsletter and opt-in freebie are about?
Another option is of course to promote a product in your post. There are a few different ways to do this. By far the easiest method is to grab a graphic from the affiliate center (or a picture of your own product) and stick it right in the middle of your content. That’s also, by far, the least effective way to monetize your post. Another way you could monetize the post is by adding some code in there to display Google AdSense ads. Again, probably not your most effective way of monetizing your content – but it’s better than nothing.
Even better is to do something similar to what we did with the call to action to sign up for our list. Toward the end of your blog post, transition to a recommended product and let them know why you think it’s a good fit, or why you think they should buy it.
Better yet, make your recommendations right in the content itself. Once you do that, it starts to make sense to also incorporate product pictures. This is particularly easy to do if you are writing a blog post where you’re reviewing a product. As far as monetizing old content goes, it can still make sense to work product recommendations directly into the content itself.
Let’s go back to our potty training example. As you go through the various signs to look for that let you know that your toddler is ready to be potty trained, mention that now would be the perfect time to order a potty seat. Then move into a product recommendation for your favorite potty seat available on Amazon.com for example.
That’s enough potty talk for now. I hope you’ve gotten some good ideas about monetizing your blog posts. Have another look through the post you’re updating and figure out what you want to promote and how you want to monetize it.
If your primary goal is to grow your list, grab the code for a new opt-in form and write a strong call to action that invites readers to sign up.
If your main goal is to promote a related product, be it your own or something you’re an affiliate for, think about how you want to incorporate it into your content. Grab your link and product images as needed and work them in.
Knowing how to revive a blog post will make a difference for you over time. Your content will be evergreen, you’ll be monetizing your posts and site, and your blog will be on its way to becoming an authority site.
Download Your “Revive Your Blog Posts” Spreadsheet
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I’m bestselling author, marketing strategist, and entrepreneur Connie Ragen Green and I would love to connect further with you to help you to achieve your goals. If you are interested in learning how to optimize the syndication of your content, please take a look at my popular Syndication Optimization training course and consider coming aboard to increase your visibility, credibility, and profitability.