Creating information products is a lucrative endeavor. We have been in the information age since the 1990s, and this is the perfect time for you to jump in and share the information you have on a variety of topics with others around the world. You already know enough to be able to get started with this, and people are eagerly awaiting your input, advice, and information.
I believe that everyone is an expert in one or more areas. Think about the various life experiences and situations you have dealt with over the years, jobs you have had, and hobbies or sports you have been involved in for years, even if you are no longer active with it. These are all areas where you could share your knowledge and experience in the form of an information product.
I will use photography as an example. As a teenager I loved taking pictures of my friends, as well as of beautiful scenic locations. This continues to be a huge area of interest for many people. During college I learned how to develop my own film and set up a makeshift darkroom so that I could print my photos quickly and inexpensively. This has changed in that everything is digital now, with no messy chemicals to deal with. Over the years I gave up this hobby, but about five years ago I decided to jump back in with digital photography and start again.
What is it that you would have similar knowledge about? Now imagine writing down what you know and sharing this information with others. I could explain, based on my personal experiences, how different it is to have photography as a hobby today from when I started more than twenty-five years ago. People will be happy to pay you for this helpful information, and you can create short reports, eBooks, and online presentations to get your message and your information out to the world.
Start out by making a list of what you are interested in, such as stamp collecting, photography, or being a better parent to your teenagers. Then make a second list of what you have experienced throughout your life, such as saving your credit after losing a job, going back to school in your forties or fifties, or caring for a child or family member with asthma.
Now it’s time to do some research by going over to Google and searching for which types of information and products are already available in those niche areas. If there are at least three products related to the area you are interested in, then there is an excellent chance that the market already exists for what you would create. I highly recommend starting there, instead of creating an information product in an area where everything is available online for free or for a very low investment.
This is a business that can turn the information, knowledge, and life experiences you already have into reports, eBooks, and other digital products that you can profit from for years to come. Have fun with this, and see just what is possible.