The short answer to this question is to always prepare excellent, well thought out, relevant posts on your topics, and to include both the latest information as well as innovative and creative details that will keep your readers captivated and single focused, but that might be easier said that done if you are just starting out and want to create a name for yourself as an authority blogger. Even Seth Godin had to start at the beginning when he decided to create viral blog content for his business.
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Over the past decade I’ve made a study of which of my posts have the greatest impact on my community. By this I mean the ones that receive the most comments and shares on social media platforms. In my experience it comes down to just two factors – keywords and post titles. I put myself into the shoes of my reader and think about what they might search for when seeking out information and topics that I cover within my posts. Then I give my posts titles that use these keyword phrases. In a way, my post titles serve as an index to the topics my readers and prospects are searching for online.
Now if your goal is to create viral blog content, and I’m not sure that is a goal that must be met with every post, then those keywords and titles must pay off with well written and thought out content, as well as information that is somewhat unique and helpful to your visitors, readers, prospects, and clients.
Here are the questions Bryan Hutchinson from Positive Writer asks in his post on “Do You Want Your Posts to Become Viral Phenomenons? Here’s the Secret“:
Allow me to ask you a few questions:
Are you putting together good lists?
Are you offering great bullets teaching people how to do stuff, simply and easily?
Are you reporting on the trendiest stuff in your niche?
Are you becoming an authority and certified genius in your field?
Bryan goes on to say:
Be yourself. Say something that matters. Don’t just tell us what. Tell us why. Give us meaning. Give us determination. Give us facts. Give us dreams. Give us reality. Give us desire. Give us that which others would never dream of giving.
Be courageous. The more it scares you the more it matters. You can be honest, respectful, and dignified while challenging the world with your honest and forthright opinions, but for all that is worthwhile, challenge the world you must! Please, we the audience, beg it of you.
Now all of this is excellent advice, but I wanted to further seek out and research what other bloggers had to say on this topic of how to create viral blog content. I read at least a dozen blog each week and the thoughts on this seemed to have a common thread.
I’ve been following Jan Verhoeff for years and this is what she had to say in her recent post, “5 BEST Ways to Generate Viral Content on Your Blog”:
Be the Authority, Expert, and Certified Genius in Your Field
There’s definitely something to be said about being the BEST in your chosen niche. When you achieve that simple standard of authority, expert, or certified genius in your field, the key to being who you are is filling up those shoes.
You fill them up because the space belongs to you. You own it. And because you own it, you get to do with it whatever you choose.
There really are 5 ways to generate viral content on your blog:
- Write relevant content every time you post on your blog.
- Stay in your own niche, and on topic.
- Write powerful keyword phrases in every bit of content.
- Use sub-headers and bullets to grab attention.
- Put your BEST content in the blog, every time.
And these are the 5 BEST ways to generate viral content on your blog.
So, there you have it. The most important piece I want you to take away is that you must write every day. My blog may have started out as a way to find my voice and get into the habit of writing, but somewhere along the way, perhaps in year two I began to have my own ideas, opinions, and experiences when it came to online marketing and content publishing. When I started writing from both my heart and my mind, ideas began to pour out of me and continue to flow.
Is your goal to create viral blog content, or is it more about writing and publishing content that will resonate with your reader, the person who finds your site and is inspired to read a few posts and subscribe to your list? Maybe your strategy is to combine these two goals into a workable plan for your business. Either way, know that what you think and feel matters, and having a platform through which to distribute this content is your legacy to generations to come.
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I’m bestselling author, marketing strategist, and entrepreneur Connie Ragen Green and I would love to connect further with you to help you to achieve your goals. If you are interested in learning how to optimize the syndication of your content, please take a look at my popular Syndication Optimization training course and consider coming aboard to increase your visibility, credibility, and profitability.