Content Creation Strategy For Your Online Business

Content creation was something I knew absolutely nothing about when I first came online. Almost overnight I found myself struggling to write articles, blog posts, and short reports. Once you get into the habit of creating content will give you an unlimited number of products to sell online. Creating your information product and building your online business can be simple and quick when you follow these steps for content creation.

Do Your Research

Before you even write a sentence of your information product, you should get your research done. I find the research component of my business to be quite enjoyable in that I am always learning something new. I also find resources that I will return to as I write more about my topic over the coming months and years. Get your research done before trying to write and you’ll end up with a better product.

Organize With An Outline

Getting organized is one of the most important parts of writing quickly. Your outline becomes a road map, and with it you are finally just filling in the blanks as you write about your topic. By writing out an outline first in order to organize your research, you will be able to work through your projects quickly. You won’t have to stop and think about what to write next because you’ll have your outline to follow and it will flow smoothly.

This is how I have been able to write so many books. Each one is based on an outline and I simply fill in the blanks until I am finished explaining and teaching my topic.

Use Storytelling To Share Your Experiences

When I was first online I started sharing stories of what it had been like to work as a classroom teacher while also doing real estate part-time for the previous twenty years. This was the beginning of a content creation and marketing strategy known as storytelling, and I was not even aware of it at that time. I continue to use myself as a case study for everything I am able to achieve in my online business so that my students can learn from both my failures and my successes.

You will also want to share your lifestyle with your readers, so include some detailed information about what you do when you’re not on the computer. I share the work I do with charities, my travels around the world, and my pets.

Don’t Edit As You Write

Our brains are complex organs, containing both creative and critical components. The critical side of your brain can get in the way when you are trying to write by getting you to stop and make changes after every thought you write down. Your writing will go faster and smoother if you can put your inner critic on the shelf and just write for a specific amount of time. You’ll find that your writing will go more quickly when your critic is quiet during the writing process.

Once you have finished your writing for that period of time, then go back and read it out loud to decide what you need to change, edit, or rewrite. This content can then be repurposed into information products and courses to bring you passive online income for years to come. Be diligent about maintaining your content creation strategy over time.