Small Business Perspective: The Road Trip My small business perspective was recently enhanced. During the summer of 2016 I took a road trip across the country. Over the course of twenty-one days I covered six thousand three hundred miles and traveled through seventeen different states. What began as a convenient way to meet with clients […]
Advanced Networking Techniques
Advanced Networking Techniques Whatever types of groups you choose to take part in, it is important that you know what you’re going to do with any particular organization before you even start. Networking properly can explode your business, but networking poorly can be a waste of time – or worse, give you a bad […]
Networking Tips: How to Network Successfully
Networking Tips: How To Network Successfully Remember that simply going to a networking event and handing out business cards to every single person there won’t really work. You want to stand back at first and figure out who are the movers and shakers within the networking group, and then work your way into the inner […]
Influence Purchasing Decisions
I was reading Neil Patel’s insightful post on how to influence purchasing decisions and realized that there is still so much I need to learn about this for my own business. Even if you are driving massive amounts of free and paid traffic to your websites, chances are that less than 1% of these visitors […]
How May I Serve You? – Rules of the New Economy
About once a month I email my list with ‘How may I serve you?’ as the subject line. It’s my opportunity to take a break from teaching and marketing and return to the idea of serving others. It also reminds me of how fortunate I am to have this amazing online business, where I choose […]
Choosing a Niche Online – What Will You Be Known For?
When people hear you name in regards to marketing on the Internet, what do they think of? We must all find the area of online marketing to be known for, if we want to achieve true success. Sometimes you will know which area this is from the very beginning, and other times it will be […]
Find More Prospects With Long Tail Keywords
Using long tail keywords to find your prospects just makes sense. Keywords are the words and phrases we all use when we are searching online to find the information we want and need. Long tail keywords refer to the more specific phrases that describe what we are looking for in more detail. For example, if […]
Marketing Online For New Entrepreneurs – Let Your Prospects Know Who You Are
Marketing online opens up a whole new world to you if this is your first time as an Internet entrepreneur. My background was in real estate, but it turned out I knew next to nothing about marketing myself and my services. If I had known then what I know now, things would have been very […]
Are You Truly Connected With Your Target Audience?
Is it possible that we do not connect well with our prospects and clients if we do not know a little bit about their daily life experiences? I got to thinking about this after one of my mastermind partners made a comment about watching television. She said that she watches a few popular shows sometimes, […]
Writer’s Block – Ways To Overcome Writer’s Block To Connect With Your Audience
If you can’t sit down and write whenever you want to, it will be extremely difficult for you to connect with your list. Writer’s block is something we don’t hear about very often any longer. Twenty years ago, when I wanted to pursue a career as a professional writer, I found it difficult to sit […]