Message Clarity and How to Craft Yours Striving for something called “message clarity” will make a difference in the results you achieve in your business, and even throughout your life. Is your message cloudy or clear? As I listened to the weather report on the radio I thought about the message we send out to […]
How to Become a Thought Leader
How to Become a Thought Leader in Your Niche Recently someone referred to me as a thought leader in the area of online marketing for new entrepreneurs. My initial reaction was to be flattered that anyone would think of me in this way and even announce it in public. My next reaction was to take […]
5 Steps to a Lucrative Niche Business
5 Steps to a Lucrative Niche Business – This Strategy is Effective! I honestly believe that you are only five steps away from being able to build a lucrative business in the niche of your choice. Are you skeptical about this claim? I do not blame you, but I will share my new “5 Steps […]
How to Become a Local Celebrity
How to Become a Local Celebrity in Your City or Town I have discussed the strategy of how to become a “local celebrity” to build and grow your business, but you may be wondering what this actually means and how can you get started right away. I define a local celebrity as someone who is […]
Influencer Marketing for Entrepreneurs
Boost Your Selling Power with Influencer Marketing Using an “influential” person to help spread your brand’s message is how influencer marketing works. You’ve seen it in action on television commercials – especially clothing, perfume, shampoo, and reverse mortgages. An actor, sports personality, or other person known to the audience talks about using the product, or […]
Sales Skills for Entrepreneurs: Keep It Simple
Sales Skills for Entrepreneurs Most of us never think of ourselves as sales people, but the truth is that one of the most important skills for success in life and in business is the ability to sell and persuade. Whether you are a salesperson, a small business owner, or an entrepreneur, you will benefit greatly […]
Communication Skills for Entrepreneurs
Communication: Skills Worth Improving A memorable line from the 1967 movie Cool Hand Luke was “What we have here is a failure to communicate”. It’s now a popular phrase that has been used dozens of times, and the root meaning still rings true; communication is of utmost importance in both personal and professional relationships. As […]
Public Speaking for Your Business
Public Speaking for Your Business It is said that most people fear the idea of public speaking more than they fear their own impending death. I can speak from personal experience and tell you this was most definitely true in my case. Even though I had been a classroom teacher for twenty years before coming […]
Connecting With Influencers to Grow Your Business
I’m not sure when I was first introduced to the concept of “influencers” but it was quite intriguing to me at the time. The concept included the ideas that certain people, whether they are in your local community, somewhere else in the world you spend time in frequently, or in your online community have the […]
Personal Branding for Entrepreneurs
Personal branding can be a confusing topic for some small business owners. It is defined as is the practice of people marketing themselves and their careers as brands. It was first discussed by In Search of Excellence co-author (with Robert H. Waterman, Jr.) Tom Peters. While previous self-help management techniques were about self-improvement, the personal–branding […]