Smart Marketing Goals Goal setting is an important part of doing business. You have to set goals for every aspect of your business and that most certainly includes marketing. You’ve likely heard that goals need to be Specific, Measurable, Attainable, Relevant, and Time-Bound. The acronym for this strategy is S.M.A.R.T. The reason this is a […]
Social Media Marketing – Your 2016 Strategy Update
Social Media Marketing for 2016 A reader contacted me recently to discuss using social media marketing to build her business. She says that she is an introvert and that she doesn’t feel comfortable spending so much time on the various social media sites in order to build her business quickly. Being an introvert myself, I […]
Leveraging Instagram for Your Business
8 Tips for Leveraging Instagram for Business Now you’re probably wondering how you’ll be able to use Instagram to build your business. Instagram gives you the opportunity to engage and convert leads, partners, and current customers as well as build a long-term loyal customer base. Here are 10 interesting facts about Instagram, from Daily Pastime: […]
Are You Making These Email Marketing Mistakes?
Are you making any of these email marketing mistakes? Email marketing is very effective, and there are some who people believe that email marketing is literally the most effective form of marketing that ever existed. But, you may be misusing this form of marketing if you’re not setting everything up right from the very beginning. […]