How to Inexpensively Build a List from Scratch When you’re hoping to compete as an online entrepreneur, you’ll want to have a list of targeted subscribers you can communicate with about your offers and recommendations on a regular basis. Here, I’ll share the details of how you can begin building a list from scratch, and […]
Email Marketing for Beginners
Email Marketing for Beginners Email marketing can be a very intimidating aspect of becoming an online entrepreneur. It is a process where you are asking permission to take someone’s name and email address, something very personal to many people, and contact them on a regular basis. I’ll share my experiences with email marketing for beginners […]
Opt-In Email Marketing
What Is Opt-In Email Marketing? Have you ever wondered what “opt-in email marketing” is and how it compares to bulk e-mail marketing? Being a newbie to online marketing, and likely having limited funds, can leave entrepreneurs feeling lost in terms of marketing and they end up turning to extreme cost saving options like free classifieds […]
Are You Making These Email Marketing Mistakes?
Are you making any of these email marketing mistakes? Email marketing is very effective, and there are some who people believe that email marketing is literally the most effective form of marketing that ever existed. But, you may be misusing this form of marketing if you’re not setting everything up right from the very beginning. […]
Do You Have an Email Marketing Strategy?
Having an email marketing strategy certainly makes sense in an ever-changing online marketing world. I like to believe my email marketing is working well for my business goals, but after reading a post on email marketing strategy from Lynette Chandler I realize I still have a lot to learn. In this article Lynette shares her […]
Creating An Optin Page to Attract More Clients
If you are a small business owner, author, coach, consultant, or entrepreneur, you have more than likely discovered that having an Internet presence is crucial to your success. This online presence can take shape as a blog, a traditional website, or even a Facebook page, yet the one page that will help you to attract […]
Double Optin or Single Optin – Which Method Is Best?
Recently I was involved in a debate over the pros and cons of having people double opt in, also known as a confirmed optin, versus using the single optin method. I’ve thought about this quite a bit over the five years I have been working online, and decided to share the implications of this with […]
Learning Internet Marketing to Build a Successful Online Business
I hear many people complain about the learning curve and the amount of time they spend with getting their business started on the Internet. I felt the same way when I was getting started and learning Internet marketing, but it’s just like going back to school to learn something new for a change in career. When […]
Writer’s Block Gone Forever – Get Into The ‘Writing Habit’
Do you find yourself suffering from writer’s block? Writer’s block is the term we all use when we just don’t have any ideas for what to write. I had heard about this when I first came online in 2006, but then forgot about it as I began to write. When I took a closer look […]
Working From Your Home Computer
Trying to work from home when you lead a busy life is not easy, but it can certainly be accomplished when you know how to do it. I have successfully worked from home for about five years now, and I knew this would be a challenge. From the very beginning I decided to do whatever […]
What Happens When Your Prospects Hit ‘Reply’?
Responding to the emails of your prospects will help you to build your business more quickly. I can remember when people first began to ask me questions by responding to my broadcast and autoresponder emails. Sometimes they thought I had written to them personally, and I took that as a great compliment. Over time I […]
Writing And Publishing An Online Newsletter – Tips On How This Works
When I was a classroom teacher it was a big deal to have a class paper. For my first three years of teaching my class published the ‘Room 5 News’. This was back in the early 90’s, so desktop publishing was not so easy to do. I can’t even remember the name of the program […]
List Relationship Marketing Through Autoresponder Messages
Email marketing is a crucial piece of the puzzle in your online business, so use it as an opportunity to build a relationship with your prospects. Most of us have never written emails in this way, so it is a skill that must be learned. In fact, writing emails that get people to take action […]
Remind Your List About What You Have To Offer
You must remind your prospects of what your products have to offer them on a regular basis. People are busy, and most people are on several people’s lists. This means that it is almost impossible to keep up with the products that are available and how they can help us to achieve our goals. You […]
Provide Your List With Relevant Information And Updates
With the Internet changing so quickly, your prospects will appreciate your willingness to stay on top of things and to share that information with them in a timely fashion. Even if you have only been doing business online for a year, you are still far ahead of those you will be helping. Think about the […]
Market To Your List By Building The Know, Like, And Trust Factor
There are many ways to connect with the people on your list. These are people who have come to you to learn what you are teaching online. You can share secret or other insider information with your list, and this will make them see you in an entirely new light. We all love a secret, […]
Profiting With Your Autoresponder Messages
This idea was hard for me to grasp, but now it is a solid part of my marketing strategy. Setting up a series of autoresponder messages for each topic and product you create gives you the opprtunity to stay connected with your prospects and clients for an extended period of time, rather than for just […]
Remind Them Of What Your Product Has To Offer
You may have a list of people who have opted in to receive more information on your topic, but have not purchased your eBook or other product. I have found that the best way to connect with them is to remind them of what your product or servive has to offer. For example, tell them […]
Offer Your List A Free Membership To One Of Your Sites
You may know that I now have 6 membership sites. These sites allow me to have multiple streams of online income in the areas where I am something of an expert. These include article marketing, affiliate marketing, and marketing for small businesses. So how can this help you, you may be asking? I decided to […]
Send Your Apologies To Your List
Last week I had to apologize to the people on my list. I had invited them to a teleseminar training that required a password. The first email I sent contained this password; the follow up email did not. I did the same thing on my paid call that week. One of my students wrote to tell me […]
Schedule Your Marketing Activities
I spoke with the editor of one of the local magazines in my city earlier today. Business is down and she does not like to market. She knows she must reach out to others in order to stay in business in 2010. I recommended she schedule what she would do each day to connect with […]
List Marketing – Your Relationship Starts With The Subject Line
You must get the people on your list to open your emails, or you do not have the opportunity to begin building a relationship with them. This is why the subject line of your email is so important. The first thing we all look at is to see who the email is from. If we […]
Email Your List At Least Once A Week
When we are just getting started with an Internet business, we are reluctant to mail our list. There is the fear that once we bother them with an email message they are likely to unsubcribe. It turns out that the opposite is much more likely. If someone joins your list and you wait before contacting them, […]
Provide Relevant Content and Information To Your List
Remember why someone joined your list in the first place. Then stay on this topic and provide the very best content and information to them on a regular basis. I am not saying that you shouldn’t include other information in your newsletter, ezine, or email broadcasts, but make sure there is a reason for you […]
Be Thankful and Grateful To Your List
As we celebrate Thanksgiving in the United States this week, express your gratitude to the people on your list. You may want to send them a special email with a link to something you have written. We would not have an online business if it were not for the people who trust us to deliver […]
Make Money From A Tiny List – Give A Report From A Live Event
Your list will love to hear about the live events you attend. I do this regularly, building trust and connecting with my people. Many times they end up attending the event through my affiliate link, as was the case when I attended Big Seminar last week. For those who are unable to attend, providing updates […]
Offer To Write An Article Or A Guest Post For Your List
Remember that we want to give as much of ourselves as possible to the people who have joined our list. One way I have done this is to offer to write an article or a blog post for my prospects. This will help you to connect with your list and to know more about what they […]
Include A Set Of Tips In Your Emails To Your Prospects
You gave your prospect something when they originally signed up with you. It may have been a special report on your topic, an eBook, an audio recording, some tips, or any of a varity of other things. Even if you gave them helpful tips, give them some more. Set up a series of 10 autoresponder […]