Sales Copy Advertorials Writing sales copy as what is known as an “advertorial” can be highly advantageous to your overall marketing plan for your information products, online courses, and related services. Here I am defining the term advertorial as a newspaper or magazine advertisement which provides information about a product in the style of an […]
Headlines That Grab Our Attention
If you want to sell the information products and courses you have so painstakingly created, then you absolutely must write sales copy with headlines that grab our attention. This makes sense if you stop and think about it, yet many people I work with struggle to find the right words to use. In the interest […]
Marketing for Local Business – An Excellent Business Model
Marketing for Local Business to Make the Phone Ring When I began marketing for local businesses, my first client was a family member who had just started a handyman business. He had been laid off from his job and needed to earn income quickly to support his family. What he had not anticipated was the […]
Membership Site Ideas for New Entrepreneurs
When I first started online in 2006 I longed to have my own membership site. Ideas I had included a site where new online entrepreneurs like myself could gather and exchange information and resources. But I had no list and membership site software ran in the thousands of dollars, so my new venture did not […]
Flipping Your Sales Funnel for Excellent Results!
What is a Sales Funnel? For an online entrepreneur, a sales funnel is probably the most important marketing tool you have. And yet many entrepreneurs – both new and established – have no clear understanding of what a funnel is or how it works. As you can imagine, failing to fully understand this critical part […]
Ethics for Entrepreneurs – Your Reputation is at Stake
Ethics for Entrepreneurs: An Introduction Ethics is defined as the moral principles that govern a person’s behavior or the conducting of an activity. My first introduction to this topic of ethics came when I was in my twenties and becoming a real estate agent. A course on ethics was required before I could even sit […]
Membership Sites: Advantages for Your Business
Membership Sites as an Online Business Model If you’re an established solopreneur, then you may have considered creating your own membership sites, also known as micro-continuity. By starting one of these monthly or annual services, you can sell the same item (like social media graphics or short reports) or training (topics include almost anything you […]
3 Proven Ways to Market Your New Business
Market Your New Business Easily The world is filled with great ideas and broke business owners with fabulous products but no sales. The fact is, ideas are not what drives most business success. Marketing does. So before you quit your day job to branch out on your own, it pays to have a solid marketing […]
Public Speaking Tips for Entrepreneurs
Public Speaking: Tips on Getting Started Leaders speak. They also write and teach, but public speaking is the primary method of communication for leaders in all walks of life. If you would like to be perceived as a leader, you must provide yourself with ample opportunities to be heard. Years ago I had a terrible […]
Visualization for Entrepreneurs
Visualization for Entrepreneurs Has Merit Having just completed a book entitled Rethinking the Work Ethic: Embrace the Struggle and Exceed Your Own Potential it’s been on my mind that our inner game is what guides us closer to or further away from the goals and aspirations that are important to us. There are strategies and […]
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