Membership Sites as an Online Business Model
If you’re an established solopreneur, then you may have considered creating your own membership sites, also known as micro-continuity. By starting one of these monthly or annual services, you can sell the same item (like social media graphics or short reports) or training (topics include almost anything you can imagine) to hundreds or even thousands of subscribers and members. But that’s just one benefit of creating membership sites. If you’d like to learn more about this business model, then read on to learn more.
Advantage #1: More time.
As a solopreneur, time is one of your most valuable assets. With a subscription service, you don’t have to go out looking for new buyers in order to get paid again. You just release a new product each month and reap the profits. You’ll save time that you can use to grow other branches of your business or to spend with loved ones.
Advantage #2: Keep costs down.
While you may have to pay for a few technical tools in the beginning, the long-term cost of running a subscription service is low. This is not a business model that you’ll have to sink hundreds or thousands of dollars into every year. You pay the initial costs then just up-keep or maintenance costs for things like hosting and domain names.
Advantage #3: Subscriber loyalty.
When you consistently provide good content to your subscribers, they will become loyal. This is important to growing your business because happy, loyal customers are often willing to tell their friends or co-workers about your product. This can put even more money into your pocket each month.
Advantage #4: Subscribers spend more.
Once you’ve converted a subscriber into a loyal customer, then he is likely to look at your other products and services. A customer that feels like he’s receiving a lot of value for his $10 subscription will be more willing to pay for your $100 coaching or mentoring session than a cold prospect would. This means that you shouldn’t be shy about sharing your other products and services with your current subscribers of your membership sites.
Be sure to check out my popular training course on membership sites here.
I’m author and online marketing strategist Connie Ragen Green. I work with entrepreneurs to create multiple streams of online income and would love to connect with you. Pick up my Online Entrepreneur’s Blueprint and get started right away.