Non-Profits and Fundraising: Small Business Can Benefit Whether you are a small business owner or you market for local businesses, getting involved with non-profits and fundraising will make a difference in your bottom line. Once people in your community see that you care about causes that are important to everyone, you will be perceived as […]
SEO for Small Business Marketing: Social Media Strategies
Using SEO for small business marketing with social media just makes sense. SEO stands for search engine optimization and makes the online world go ’round. Leveraging the power of social media as a part of your overall marketing plan is a brilliant enhancement to this strategy. This has been my observation over the past decade, […]
Copywriting: Case Studies Tell Your Story
Copywriting Case Studies Copywriting Case Studies are an effective way to share what you have to offer with those who will most benefit from your experience and knowledge on a particular topic. Remember that you will always be your own best case study, so begin there when telling others what they might expect from using […]
SEO for Small Business: Easier Than You Thought
SEO for Small Business – Crucial to Your Success SEO for small business is big business, especially if you are using the magic of SEO (search engine optimization) to get ranked by Google, Yahoo, and Bing for your keyword phrases. I have taught these principles in the past and wanted to expand upon them and […]
Taking Action as an Entrepreneur
Taking Action for Entrepreneurs Once you have made the conscious decision to become a successful entrepreneur, it’s time to put everything you know and are continually learning into taking action and executing your plan. This would involve setting some goals you would like to achieve, building a team of people to help you, getting some […]
Communication Skills for Entrepreneurs
Communication: Skills Worth Improving A memorable line from the 1967 movie Cool Hand Luke was “What we have here is a failure to communicate”. It’s now a popular phrase that has been used dozens of times, and the root meaning still rings true; communication is of utmost importance in both personal and professional relationships. As […]
Do You Believe in Yourself?
If you’re someone who doesn’t believe in yourself, you may have reached a point in your life where you simply accepted that’s simply the way it is. You might have the desire to change but it’s quickly stifled – because that would require a belief that change is possible, and you don’t see any way […]
LinkedIn Marketing for Online Entrepreneurs
LinkedIn Marketing – Are You In? At the beginning of 2007 I joined a site called LinkedIn. I wasn’t at all familiar with it at that time, and as a new online entrepreneur I hoped it would be beneficial in some way to my business. This was back when Facebook was only for college students, […]
Targeted Traffic: 10 Tips for Your Blog or Website
Targeted Traffic to Your Blog or Website Once you have keywords in place throughout your site, make certain you create engaging content, including posts, images, and other items. Ask pertinent questions in the title or in the first paragraph to keep your audience engaged. Learn the difference between writing for your audience and writing at […]
Marketing Your Sales Copy
Marketing Your Sales Copy Effectively Writing your web sales copy for a new product, course, or service is one thing, but getting it out to the world for all to see is quite another. Marketing your sales copy initially and then on an ongoing basis is crucial to your success and will enable you to […]
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