Small Business Marketing as a Business Model
When I started my online business in 2006, my dream and goal was to write and sell eBooks on a variety of topics and create information products to sell online. When a family member needed my help getting his new business off the ground, I was more than happy to step in and use the small business marketing strategies that were working for my eBooks and digital information products business for his business.
Soon I had two other clients and I had added marketing for small businesses to my growing list of business models. This was just over a decade ago, when you had to sell small business owners on the importance of having someone market for them. The recession hit the economy hard, and those who did not market did not survive. These days I am finding that local business owners in the two southern California cities I call home are anxious to have skilled marketers assist them in this area.
Choose a close friend or family member to work with for thirty days. As I did with my family member, he did not pay me for my time during that first month. He did pay for the costs involved, such as domain names, hosting, and tech work that needed to be done to set everything in place. After the first month, charge the fees you have decided upon in your new business.
Attend networking, trade, and service organization meetings and events to connect with the small business owners that could most use your help. Have some simple business cards printed (don’t do this yourself) that include your name and contact information. Let the people you meet know exactly what you can do to help make their phone ring with prospects wanting to do business with them.
I started small business marketing for local businesses with blogging and other content creation, SEO (search engine optimization), social media marketing, publicity, and videos for their YouTube channel. I was learning how to do all of these tasks and activities for my own online business, so it just made sense to practice on them. The results were positive and brought them new business so they were more than willing to pay me well for my time. Soon I was asked to write a column for a local magazine and I continue to do this once a month to share my knowledge with others and for the exposure.
If you are interested in helping small businesses with this lucrative business model, I would encourage you to get started right away. It’s a noble effort to help our economy in this way. The people I have helped continue to thank me for my help and we have become friends and colleagues in the process.
Set up your own blog, use SEO in your content, get involved with social media, send press releases for your business, and then use of this as an example of what you can do for small businesses with your marketing skills. When you partner with these local business owners you will both benefit and prosper for years to come.
You may also be interested in my article on teaching in your small business to get even more ideas for this proven business model.
The Course I Co-Teach on How to Market for Small Business Teaches You Everything You Need To Get Started Right Away.
I’m author and online marketing strategist Connie Ragen Green. I work with entrepreneurs to create multiple streams of online income and would love to connect with you. Pick up my Online Entrepreneur’s Blueprint and get started right away.