I’ve discussed newsletters here, but there is so much more that you need to know. Offering a free newsletter not only builds your list, but also gives you an opportunity to market to the people who are already on your list. Best of all, you have to do very little in order to create a newsletter filled with great information.
Ask others in your niche to contribute an article each month to your newsletter. I write for two online and one offline newsletters each month, and would be thrilled to write for one or two more. The key is to find people who specialize in an area that is complimentary to what you do, enabling you to work co-opetively together (that’s a combination of cooperation and competition). You can see some examples of newsletters from Armand Morin and Dr. Jeanette Cates, both successful online marketers who have done well with this method of marketing.
They submit an article for you to use, and include a bio at the end to promote themselves and what they are doing. You promote yourself and what you are doing throughout the newsletter, so the readers have a good mix of information and opportunities.
Set up an optin page for prospects to sign up to receive your newsletter and you will be amazed at how well you do with this technique for marketing and listbuilding.