Over the years, I’ve discovered that it’s easy to get caught up with our life and business and to assume that everyone else knows exactly what we are doing. If you have a blog, share it with the world. This helps to ensure that our thoughts, ideas, and message are landing on the eyes and ears of our prospects, at least some of the time.
We always think that our friends, family members, neighbors, and prospects are reading every article, tweet, and blog post we make, but this is not necessarily the case. Many times people only read a small portion of what you are publishing online.
Become a Marketer Who Shares
We are living in a world that is busier than ever. People also are more distracted, less focused, and far less engaged with others than at any other time period in recent history. It’s up to you to market in a way that creates engagement and starts the conversation about you and what you have to offer others.
You can change this by including links to your posts within the email messages you send out to your list. Ask them to read the post and to leave a comment. This will help you to build readership to your blog and to educate your list about what else you are doing. I like to make a post about one of my upcoming teleseminars (this is the teleseminar service I’ve used since 2007), courses, or webinars so that more people will sign up to attend.
Share Your Blog Posts in a Focus Guide
Several years ago I was looking for a project to help the people I mentor with their content creation and content marketing. The result was something I refer to as a “Focus Guide.” This is a short report in which you choose one aspect of your overall topic, write five to ten blog posts about this over time, and then include them in a single report to give out to your prospects, clients, and anyone else who would benefit from knowing more about you and what you do.
Here’s a “Focus Guide on Sales Skills for Online Entrepreneurs” you may download. You might agree that this is a creative way to extend the life of your blog posts for years to come. This one on sales skills is an example of how I do this, and please let me know if you’d like a template I’ve created to make the process more simple and streamlined. You could also sell these short reports, but I prefer to give them away to get them into the hands of more people.
The Blog Challenge is Born
You may not be aware of this, but I created the very first Blog Challenge during the fall of 2008. This came about as the result of a Mastermind session with an early mentor – Armand Morin – and the other mentees. I hosted this challenge on my blog and asked those who wished to participate to leave comments with links to their posts. About a dozen people completed this first blog challenge and I published their names and links to their blogs in my final post.
I continued with what I was now referring to as my annual blogging challenge in the summer of 2009. Once again, I hosted it on my blog and many more people came aboard than in the previous challenge. That summer, I also got a boost in traffic and conversion from some of the people in my Mastermind. This included copywriters Sylvie and Michel Fortin, Stu McLaren and Tracy Childers (they had just launched Wishlist Member for membership sites and I was their top affiliate), the “Technology Tamer” Dr. Jeanette Cates, Craig Perrine, and even Armand came aboard.
The following year I brought in Dr. Jeanette Cates to co-host with me, and she created a website where people could interact and share more about themselves, their businesses, and of course, their blog and posts they were writing for the challenge. This community was an excellent experience for everyone.
Relationship Marketing Makes a Difference
Back then I would get bored with things, even if they were working well and generating income, so when two women I did not know decided to host their own blogging challenge, I was excited to see them take it to the next level and even sent them more challengers. I did not see this as coming from the competition, as I believe wholeheartedly in the concept of coopetition, where you cooperatively compete with everyone.
I ended up meeting one of the women at an event in Atlanta a few summers ago. It was wonderful to connect with her and to have the opportunity to publicly thank her for how she handled the challenge and credited me with starting it. Relationships are everything, especially when you’re working almost exclusively online and don’t meet people in person as easily. Make sure you’re building a community of like-minded individuals on a regular basis.
By now, you can see how important it is for you to share your content and ideas with the world. If you have a blog, share it with the world in every way possible. I share my posts every single day on Twitter and other social media platforms, as well as with my list online, and my in person friends and colleagues. I actually used my first blog as a way to “blog” my first published book. You may take a look at Huge Profits with a Tiny List: 50 Ways to Use Relationship Marketing to Increase Your Bottom Line and perhaps this will inspire you to do the same to grow your business and for personal growth.
I’m bestselling Wall Street Journal and USA Today author, independent publisher, and serial entrepreneur Connie Ragen Green and I would love to connect further with you. If you have an interest in hosting video live streams, even if you’re an introvert, to help you skyrocket your way to success, please check out my comprehensive training for beginners at Video Live Streaming for Introverts so you may get started right away.