Writing and Selling Short Reports

5 Steps to Writing and Selling Short Reports

You don’t need to spend months creating a home study course in order to make money online. Instead, you can make money in as little as 24 hours, simply by creating short reports. You can then sell them quickly to your own list, on your blog, using affiliates, by posting ads on sites like the Warrior Forum, and so on. Let’s discuss the basics of writing and selling short reports to build and grow a profitable online business, shall we?

Here are five steps to making a good living with these short reports…

1. Choose a Current Hot Topic

If you want to make a lot of money quickly and if you want to build your customer list fast… then choose a current hot topic. Doing so will help your report attract attention on niche forums, blogs, social media sites. You’ll even bring in traffic from the search engines.

How do you find a hot topic? Like this:

• Follow conversations on niche forums to see which ones are getting a lot of views and passionate replies.
• Read niche blogs to see which topics are getting plenty of comments and discussion.
• Keep an eye on the Clickbank Marketplace to see what types of products are flying off the virtual shelves. I recommend you sign up as a member on this site.
• Go over to Amazon and look at the bestsellers in your niche.

The time you spend researching the best topic for you to create your short report around will pay off for years to come in the form of sales, repeat buyers, and raving fans.

2. Use “How To” In Your Title

The words “how to” are like a magic trigger that draws people to your short report. Just look at the difference between these titles:

• Housebreak Your Dog in Three Days vs. How to Housebreak Your Dog in Three Days
• Make Money Online vs. How to Make Money Online
• Get Rich vs. How to Get Rich

Can you see the difference when you read each of these pairs of examples aloud?

3. Offer Plenty of Tips and Examples

Choosing a hot topic and a great title will draw prospects to your order page like metal shavings to a magnet. But once they begin reading your short report, you need to wow them. That’s because satisfied customers become repeat buyers. How do you satisfy them?

First, you better deliver everything you promised on your sales page (and more). I like to over deliver from the very beginning and recommend you do the same.

Secondly, you should make your content easy to understand and digest by providing plenty of tips and examples.

So instead of simply telling someone to “write a good headline,” you should provide examples of good headlines (e.g., “The secrets of…”). Or instead of telling someone to cut 250 calories from their diet each day, you can give them ten tips and examples of how, exactly, they should do that.

4. Write a Part 2

One way to attract a flood of new buyers for your short report is by creating an enticing “Part 2” that you give away for free to all who purchased Part 1.

If Part 2 is even better than Part 1, you’ll have customers raving about it all around the niche… and you’ll have new prospects lining up to buy.

Example: You create a report called, “How to Get 30,000 Visitors to Your Blog.” You can then create Part 2: “How to Earn $30,000 From Your 30,000 Visitors.”

Part 1 offered your customers a desirable result (getting 30,000 visitors). But Part 2 offers an even more desirable result, because now your readers will find out how to turn those customers into cash!

5. Create a Tiered Pricing Structure

One way to increase your conversion rate is by creating a sense of urgency. You can create this urgency by offering a tiered pricing structure. Here’s an example:

The first 100 customers get the report for just $10.

The next 100 customers get the report for $15.

Everyone after the 200th customer pays $20.

To make this tactic even more powerful, be sure to use a script that continuously updates the number of copies left. That way people really feel the fear of loss as they see the low-priced copies being snapped up.

Your Turn to Start Writing and Selling Short Reports

You can make a lot of money by providing solutions to a hungry niche in the form of a short report. And remember, these short reports also work well as lead magnets to build your list exponentially.

You can further increase your income by using the five tips you just discovered! And the sooner you get started, the faster you can start pocketing that cash!

I’ve created an ongoing course – Really Simple Short Reports – that could make the difference for your business! Please let me know if you’d like a coupon!

I’m Wall Street Journal and USA Today bestselling author, independent publisher, and serial entrepreneur Connie Ragen Green and would love to connect with you. If you’re new to the world of online entrepreneurship please check out my training on how to sell yourself at Sell Yourself and Your Stuff and learn how to gain an unfair advantage when it comes to building a lucrative online business.