Your Brand. What Does That Mean to You? You Are Your Brand Here’s a secret successful marketers know: customers don’t buy a product. They buy you. Your personality. Your experience. The unique qualities only you possess. There was a time when “branding” meant a corporate-looking logo and a slick catalog, but in today’s online marketplace, […]
Personal Branding for Entrepreneurs
Personal branding can be a confusing topic for some small business owners. It is defined as is the practice of people marketing themselves and their careers as brands. It was first discussed by In Search of Excellence co-author (with Robert H. Waterman, Jr.) Tom Peters. While previous self-help management techniques were about self-improvement, the personal–branding […]