Membership Site Monthly Ideas: 12 Ideas for Deliverables Your Customers Will Anticipate and Love
I love membership sites and the membership model. As a result, I have dozens of them. What about you? I want to share some membership site monthly ideas with you so you’ll be ready to add this to your business as an income stream and take your business to six or even seven figures in record time.
You’ve been planning your membership site, including your niche, the topic you’ll be focusing on, and even how much you intend to charge for access. Now here’s the next question: in what format will you be delivering your content? Here I’m sharing some membership site monthly ideas and options.
Check out these 12 membership site monthly ideas for monthly deliverables that your customers are sure to love…
Idea #1: Training Articles
Here you can deliver training articles via email, or even post them on a private blog. You might aim for one per week, for a total of four per month.
For example, if you have a membership site covering traffic generation, each week you may send out a new article covering a different tactic (e.g., Facebook marketing, pay per click marketing, SEO (search engine optimization), content syndication, and guest blogging).
Idea #2: Short Report
Here’s where you deliver a report, typically to teach someone how to do something. E.G., for a weight loss site, you may deliver a report that teaches members the most effective way to do HIIT (high intensity interval training).
Idea #3: PLR Licensing
This is where you deliver content with licensing rights, which means your customers have the right to modify, giveaway and/or sell the content in whatever way suits their business. Your PLR content can take a wide variety of forms, including:
• Ebooks
• Reports
• Articles
• Emails/autoresponder series
• Sales letters
And similar… You might even deliver a “business in a box” each month, such as an ebook with PLR licensing, a sales letter to sell it, and extra marketing materials such as blog articles and emails.
Idea #4: Accessories and Tools
These are tools that you provide to your members. These accessories may take the form of:
A checklist
A worksheet
A template
A swipe file
A planner
A Mindmap
A cheat sheet
For example, every month you might send copywriting members a new set of copywriting swipe files that they can put to work.
Take note that you can deliver the same type of accessory every month (such as delivering a planner each month), or you can deliver a different type every month (e.g., a planner this month, a checklist next month, a worksheet the month after, etc.).
Idea #5: Membership Site Toolkit
Here’s where you deliver a new collection of tools to members. These might be tools your members use directly, or tools that your members pass onto their customers. (Such as when you provide meal-planning tools for fitness trainers to pass onto their fitness clients.)
For example, you might give marketers a new toolkit each month, such as:
• A copywriting toolkit that includes things like sales letter templates, headline swipes, and a copywriting checklist.
• An SEO toolkit that includes keyword lists, a WordPress plugin resource guide, content templates, and a search engine optimization checklist.
Here’s another valuable deliverable…
Idea #6: Group Coaching/Mentoring Q&A
Here you provide answers to your members’ questions, which you deliver in a group-coaching setting. You may deliver these questions and answers by email, on a private blog, or inside a private group. (Note that delivering them on a blog or in a group/forum is preferable so that members can ask follow up questions. This interaction helps create loyal members!)
Where do you get the questions? Primarily, you can solicit them from your members. You can also answer frequently asked questions that you’ve encountered in the past.
Idea #7: Video Tutorials
Video tends to have a higher perceived value than text-based content, which makes this format a great choice for higher end membership sites. It’s also a great option when you need to demonstrate something to your members.
For example, if you’re teaching about classic car restoration, you can present a new tutorial every month that teaches people how to do things such as replace the headliner, fix the horn, convert a car from 6v to 12v charging systems, and similar.
Idea #8: Ready-Made Lessons
This is a “done for you” offer where you create lessons for people to use to save time and money. For example, you can create:
• A set of lesson plans for homeschoolers.
• A set of lessons for Bible school teachers.
• A set of lessons for daycare providers to give to kids for educational enrichment purposes.
• A set of lessons for “continuing education” teachers to give to their adult students.
• A set of lessons for marketing teachers to give to their weekend workshop students.
And similar.
Idea #9: Podcast
Audio tends to have a higher perceived value than text content, which makes a podcast seem more valuable than a comparable article or report. Indeed, you can deliver “how to” and other content via a podcast. This strategy is even more beneficial to members if audio enhances the delivery.
For example, if you’re teaching people how to speak French, then obviously this is easier to do via an audio as opposed to text content. I host a bi-monthly podcast on marketing in general that allows me to share a short – 15 minutes or so – message with people who may be interested in learning more on this topic.
Idea #10: Newsletter
Here’s where you deliver a newsletter via email every week or every month. Typically, a newsletter has multiple pieces of content contained within it. For example, you might create a weight-loss newsletter with one featured article on the topic of eating “clean,” alongside a shorter article about cardio exercise, and a couple smaller features (such as three low-calorie recipes and a meal plan).
Idea #11: Mastermind Group
Here’s where you pull together like-minded individuals who can help each other achieve a similar goal. For example, you might put together a group of aspiring entrepreneurs who can bounce ideas off one another (and you).
Idea #12: Graphics
Here you create graphics for your customers to use directly (such as bloggers who need graphics to place on their own blogs), or for your members to give to their customers (such as eCover designers to use to create Kindle book covers for their clients).
EXAMPLE: Jimmy D Brown’s Content Creation U offers a monthly “module” that consists of 10 lessons (approximately 50-70 pages per month) in various categories related to content creation. Plus, there are an ongoing set of other tools provided throughout the year as well. All of the content is available exclusively for CCU members only and cannot be obtained elsewhere.
Idea #13: Your Turn
Time to plan your content. Ask yourself this: what types of deliverables would best serve your business model, your audience and the type of content you need to deliver? Think about the membership sites monthly ideas I’ve presented to you here and how you will adapt them to your niche topic.
Keep in mind that you can deliver a mix of content. For example, you might have a site where you deliver a new training article each month alongside a group coaching session. As such, detail your strategy thoroughly… and I’ll see you in the next lesson!
SIDEBAR: No matter what kind of content you deliver to your members each month, I’ve got two “secret weapons” that are sure to help you create it faster, easier and better!
Resource #1: Free Content Creation Cheatsheets
Resource #2: Low-Cost Content Creation Training Program
I hope you can now see the power of membership sites and that at least a few of these membership site monthly ideas will make sense for you as you grow your online business.
I’m bestselling Wall Street Journal and USA Today author, marketing strategist, and entrepreneur Connie Ragen Green and I would love to connect further with you to help you to achieve your goals. If you are interested in learning how to optimize the syndication of your content, please take a look at my popular Syndication Optimization training course and consider coming aboard to increase your visibility, credibility, and profitability.
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