All of us are on someone’s list. Every time you give your name and email address in exchange for a free report or other gift, you are added to that person’s list. Yet no one likes to be thought of as just another number. We all want to think that the person is truly interested in us as individuals. So, how do you achieve this?
Personalize your messages. Use your prospect’s first name in the subject line and within the body of the email. Speak to them as though you were writing to only them, and not to a hundred or a thousand people at once. The greatest compliment you will ever receive is when someone replies to your autoresponder message, thinking you wrote that message just to them.
This is the way to let your list know that you care about them and what they want.
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