Increasing blog traffic is extremely important if you are building your online business. I was checking my blog stats earlier today, and the numbers for my blog traffic are not at all what I expected. Even though I’ve been posting regularly to this particular blog for almost three years, my ranking in the search engines has not moved up for quite a while. I attribute this to a variety of factors that I will share here with you.
For a couple of years I was writing my blog posts and then submitting the exact same content to the article directories. While there is nothing inherently wrong with this, when Google did their latest updates earlier this year, now known as the Panda or Farmer update, that content was considered to be less valuable because it was also appearing on article sites that are now devalued. This is not a duplicate content problem, mind you, but a problem based on authority, or at least Google’s perception of it.
I also stopped posting twice a week, every week, on this site. Even though I had started and participated in several blog challenges, posting every day for thirty days during those times, afterwards I went back to only posting about once a week, or even less frequently.
The solution to all of this is that I will again start posting at least twice a week. Also, I will be writing separate content to post to the article sites. This will take several months to have a great effect on my numbers, but it is well worth the wait.
I recommend that you install the free plugin for Google Analytics on your blog. I like the one from Joost de Valk called Google Analytics for WordPress. Make sure to set up your free Analytics account so that you can connect it to your blog. You can’t improve what you don’t measure, so this is a crucial step in the process. Check your stats every week to see how much blog traffic you’re getting and where it is coming from. The goal is to receive as many visitors to your blog as possible from organic searches.
Building an online business is more of an art than an exact science, but I wanted to make sure to share this information so you could learn from my mistakes.
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