Facebook Fan Pages are an excellent way to connect with your list as you promote your business on the Internet. This works extremely well, no matter if you work exclusively online, have a physical brick and mortar business, or do some combination of both. There are several things you need to know in order to get started, and then you will be on your way to marketing yourself and your business through one of the best methods now available, all at no cost to you.
Make sure you have an account over at Facebook before you try to go any further. You must have a personal account set up, along with a profile, before you can go any further. This only takes about fifteen minutes from start to finish. Upload a picture of yourself and include a link to a website or blog. Any other information, such as your birthday or relationship status, is completely optional. I find that this information is best for communicating with people you already know, along with family members, rather than for marketing a business and reaching out to potential prospects and customers.
Once you are all set up, look for an application called ads and pages. This application should automatically appear on your home page, but you may have to search for it. It is typically in the lower left side of your screen. Click on the icon and it will take you to the next screen. Ads refers to the advertising program available through Facebook. Do not do anything with this, as it is not related to what I am explaining about setting up your fan page.
When you get to the pages section, choose to create a new page. You will have three choices of what type of page you wish to create. These are:
- Brand, product, or organization
- Artist, band, or public figure
With each of these are more choices. While you may be tempted to create a page under public figures as a comedian or a government official, resist the urge and choose one of the other two instead. Choose local if the business you will be promoting depends primarily on getting clients from a particular geographic region. This is excellent for small service businesses, such as plumbers and dentists. You can choose other business if your category is not shown. If you are promoting a product, choose the second category, the one called brand, product, or organization. This is also the choice if you are promoting a charity or non-profit group, such as your Rotary Club or church.
Now it is time to name your page and then click on create page to save what you have done.