Explainer Videos for Your Business

Are You Using Explainer Videos for Your Business?

Explainer videos for your business are short, animated or live-action videos that are designed to explain a concept, product, or service in an engaging and easily understandable way. These videos typically use a combination of visuals, narration, and music to convey a message or story.

These videos can be used to simplify complex ideas, introduce a new product or service, and provide a clear and concise overview of a topic. They are often used in marketing and advertising campaigns to increase brand awareness and drive sales.

Created in various styles, including whiteboard animations, motion graphics, and 3D animations, they are typically between one and three minutes long, and are optimized for online viewing and sharing on social media platforms, websites, and other digital channels.

Why Are Explainer Videos Important?

Explainer videos are important for several reasons:

• Simplifying Complex Ideas: Explainer videos can help break down complex ideas or concepts into easily understandable, bite-sized pieces of information. This makes it easier for people to understand the message being conveyed and helps them retain the information better.
• Increasing Engagement: Videos are a highly engaging medium and can capture and hold people’s attention better than text or images alone. Explainer videos, with their combination of visuals, narration, and music, can make a topic more interesting and engaging, increasing the likelihood that viewers will watch the video in its entirety.
• Boosting Conversions: Explainer videos can be used to promote a product or service, and can be highly effective at driving conversions. According to one study, including an explainer video on a landing page can increase conversions by up to 80%.
• Improving SEO: Videos can also improve a website’s search engine rankings. Including an explainer video on a website can increase the time people spend on the site, reducing bounce rates, and increasing the likelihood that visitors will share the content on social media platforms. All of these factors can improve a website’s search engine rankings.

Overall, explainer videos are an effective tool for communicating complex ideas in an engaging way, increasing conversions, and improving a website’s search engine rankings.

What If I Use Explainer Videos in My Marketing of Products, Courses, and Services for My Own and Affiliate Products?

Using explainer videos in your marketing efforts can be a highly effective way to promote your products, courses, and services. Here are some benefits you can expect to see:

• Increased Engagement: As mentioned earlier, videos are a highly engaging medium, and explainer videos can capture and hold people’s attention better than text or images alone. This increased engagement can lead to higher click-through rates, increased time on your website, and more conversions.
• Improved Understanding: Explainer videos can help potential customers better understand your products, courses, or services. By breaking down complex concepts into easy-to-understand visual and auditory elements, you can make it easier for people to grasp the value you are offering.
• Increased Sales: By improving engagement and understanding, explainer videos can ultimately lead to increased sales. Potential customers who are more engaged and have a better understanding of what you offer are more likely to make a purchase.
• Better SEO: Including explainer videos on your website can also improve your search engine rankings. As mentioned earlier, videos can increase the time people spend on your site, reduce bounce rates, and improve social sharing, all of which can have a positive impact on your SEO.
• Affiliate Marketing: Explainer videos can also be an effective tool in promoting affiliate products. By creating high-quality explainer videos that showcase the benefits of the products or services you are promoting, you can increase the likelihood of people making a purchase through your affiliate link.

Overall, using explainer videos in your marketing efforts can be a powerful way to increase engagement, understanding, sales, and SEO. It can be particularly effective when promoting your own products, courses, and services, as well as when promoting affiliate products.

How Do I Create Explainer Videos?

Creating an explainer video can seem daunting at first, but there are many tools and resources available to help you create a professional-looking video. Here are the basic steps to create an explainer video:

• Define Your Message: Start by defining the message you want to convey. What is the core idea or concept you want to communicate? Who is your target audience? What are their pain points and needs?
• Write a Script: Once you have defined your message, write a script that communicates your message in a clear, concise, and engaging way. The script should be tailored to your target audience and should include a call-to-action at the end.
• Choose a Style: There are various styles you can choose from when creating an explainer video, such as whiteboard animation, motion graphics, and live-action. Choose a style that fits your brand and message.
• Create Storyboards: Once you have a script and a style in mind, create storyboards that map out each scene of your video. This will help you visualize the flow of the video and make any necessary adjustments before you begin production.
• Produce the Video: Once you have your script, style, and storyboards, it’s time to produce the video. You can use various tools such as video editing software, animation software, or hire a professional video production team to create your video.
• Add Voiceover and Music: Once you have the video produced, you can add a voiceover and music to make the video more engaging and memorable.
• Edit and Polish: Finally, review the video and make any necessary edits to improve the flow and impact of the video. Once you are happy with the final product, export and share the video on your website, social media, or other digital channels.

Creating an explainer video requires careful planning, a clear message, and attention to detail. With the right tools and resources, however, you can create a professional-looking video that effectively communicates your message and engages your target audience.

Explainer Videos Can Play an Important Role in Improving Brand Awareness,
Increasing Conversions and Improving List Building Efforts!

Further Introduction to Explainer Videos for Marketers

These days, consumers have shorter attention spans than ever before. You have to constantly be figuring out ways to capture their attention and distill a lot of information into one small piece of content.

The Internet is full of competitors vying for the attention of the same target audience, and if you can find a way to stand apart from the crowd and fill their needs, you will be able to engage with the people who will contribute to the increase of your income.

Explainer videos are the perfect format that allows you to create bite sized pieces of information that deliver concepts to your target audience in a succinct manner. You can inform and educate your viewers or give a demo of your products and services.

These videos can be used on the home page of your website, on your landing page where you build a list of subscribers, and even on social media platforms, where they can be shared with thousands of other individuals who are interested in the same topic.

How Explainer Videos Can Have an Impact on Your Business

Instead of having boring text and bullet points to convey the benefits of your products and services, explainer videos can deliver the information in a format that many consumers are turning to now.

In addition to helping you convert visitors into buyers of your products and services, it can also help you build your list of subscribers. Whenever someone comes to your landing page and is hesitant to exchange their name and email information, the explainer video can go the extra mile to put their mind at ease.

It’s also a great way to increase the branding and messaging of your company online. It’s harder to have the same impact with text when you’re trying to get your target audience to build an emotional bond with you, and explainer videos are a great way to weave storytelling and proof into your online messages.

You can look at how other businesses have used explainer videos to help them with branding and sales. Companies like GoPro, Dollar Shave Club, HubSpot, Poopouri, and even Wix have used explainer videos to their benefit.

Creating Explainer Videos That Are Effective

Now that you know the importance and effectiveness of explainer videos in general, it’s time for you to learn best practices and tips that can help you perform well with this strategy.

The first thing you have to keep in mind is that the length of your explainer video matters. They should be kept very short, no more than 90 seconds total. This means your audience will be getting a specific bit of information in a small format.

You don’t want to try to pack everything about your business in one 90-second commercial. You want to choose the right style that will fit your audience. For example, you might use animation or a person on screen, or even a whiteboard if that suits your business and brand better.

You can use visual aids like graphs or charts in your explainer video, but the most important part is to have some sort of call to action at the end that gives your viewers direction on what to do next.

There Are Many Ways to Storyboard Your Message

Scripting your explainer video, and coming up with the appropriate storyboard will help you get your message across more clearly. You don’t want to be flying by the seat of your pants when you are creating these marketing materials.

Make sure you have a goal in mind about what you want your audience to take away from your video message. Think about any visuals that you can tie in to illustrate your message better.

Remember to use the one problem, one solution approach so that you are not complicating your message and making it difficult for viewers to follow along. After you have your basic script, you can put it into a storyboard, which will show how each scene unfolds in your video.

When you are creating your video, make sure it is unfolding in a logical manner where it begins with a problem and ends with a call to action. In the middle, you will have a focus on the benefits that your viewers will gain from following your advice or purchasing your product.

Using Multimedia Effects in Your Explainer Video

Explain are videos are actually more than just the video themselves. You want to tie in multimedia to your creations so that your viewer is stimulated and able to absorb information on a higher level.

For example, you may be using voice overs to narrate your video and explain the concept. If you do this, you want to use someone who has a professional voice, and you can usually find those on sites like Fiverr if you’re not comfortable doing it yourself.

You can also use other audio elements in your explainer videos. These may include copyright free music or even sound effects. Make sure they are not too loud or distracting from the overall message.

You may also be using some sort of animation to entertain your audience. If it’s not a drawing of a person taking action, it may be a whiteboard where you have a visual of a hand that is writing content.

And of course, you can also have text overlay that appears in the explainer video to emphasize certain points and guide your audience through the message. You don’t want your video to be distracting because it has too many elements, so only use them for enhancements.

Problematic Issues for Those Using Explainer Videos for Your Business

As you learn to leverage explainer videos in your marketing campaigns, make sure you are avoiding some of the most common mistakes. We’ve already talked about having too much information or videos that are too lengthy.

Other problems may include diluted messaging, where the audience isn’t clear about what you wanted to accomplish. you also need it to come across as a professional creation.

You need to know your target audience and what they expect in terms of language, visuals, and messaging. It must educate and entertain them so that they don’t click out and go elsewhere.

You also can’t just expect to share it your explainer video to perform well for you if you are unable and unwilling on social media, your blog, in emails, and elsewhere. You want to drive traffic to it so that it can be shared by others.

Platforms and Tools That Can Help You Create Your Explainer Videos

One good thing about using explainer videos as an online entrepreneur is that there are a number of platforms and tools available to help you create polished productions. You can conduct a search and find video editing software.

You can also find movie maker tools and animation tools that can help you create videos that wow your audience. Different tools have different pricing plans, features, and special effects.

You’ll find some that have libraries of thousands of templates available for your storyboarding and scripts, as well as libraries that include music and images that you can include in your explainer videos.

This is a strategy that will be utilized for years to come. Make sure you are analyzing the results whenever you use explainer videos, and split test them to see which ones perform better whenever you tweak a single element within the video itself.

I’m Wall Street Journal and USA Today bestselling author, independent publisher, and serial entrepreneur Connie Ragen Green and would love to connect with you. If you’re new to the world of online entrepreneurship please check out my training on How to Sell Yourself and Your Stuff and learn how to gain an unfair advantage when it comes to building a lucrative online business.