Podcast: Donna Gunter on Authority Marketing for Introverts

Donna Gunter is the voice for the introverted business owners secret weapon – Authority Marketing. She lives in a very small town in Texas, and is able to run her online empire from home. She had previously been involved in the non-profit sector and in higher education, and in 1996 she made the conscious decision to change her life. She became more interested in coaching and enrolled in a Virtual Assistant training program. At the same time, her marriage was not working and she decided to file for divorce, sell the house, and move fifteen hundred miles from New England back to a rural east Texas town of less than eight thousand people.

She had no clients in Texas, and relied on her online connections to build her new business. The local people did not understand what she was doing, and equated it to being a secretary who would earn less than six dollars an hour. Donna began by working out of her mother’s garage, and even worked as a substitute teacher until that no longer made financial sense for her because she was now earning per hour what that job was paying per day. Within six months she had a full coaching practice and was on her way to true success.

Donna started giving teleclasses for her target market, and found this to be an excellent way to reach out to the world from her small town. She developed a unique style of marketing that allowed her to use content marketing to build her business. Instead of attending live events all over the country, she stayed home and provided great value for her prospects and clients through content marketing. Instead of having to convince someone to work with her, she let her online content do the talking for her. This is brilliant, don’t you agree?

Donna now calls this ‘Authority Marketing‘ and has syndicated her content everywhere on the Internet. This can be a huge advantage to introverts working online. She teaches her clients how to do research, share their information and knowledge, and then putting it altogether in a written format. Writing conversationally is the key to successful authority marketing. She has also embraced screen shares and Powerpoint for video marketing and is having some great results in this area in terms of converting prospects to visitors. Another great benefit of what Donna is doing is that she is able to relax and be herself whether she is working or having personal time. Congruency in our daily life is an excellent goal.

Over the years, Donna has realized that she has a natural skill in marketing. She incorporated this skill into what she was working to achieve online, allowing her to grow exponentially. Now she is publishing a magazine, Authority Magazine, which is available through iTunes. She advises new online entrepreneurs to find people who will be supportive of what you are doing, never listen to the naysayers, and stay strong to your values and principles.

I know you’ll love finding out more about what Donna is doing in her online business. She has hundreds of pieces of content in her membership site, where I have been a member for almost two years. Visit Donna’s site at Online Biz University to download your free eBook on how to turbo charge your online marketing.

Update: Donna Gunter recently interviewed me for the Business Innovators Radio Show – be sure to listen to our call and let me know if you have questions.

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