If you are a small business owner, author, coach, consultant, or entrepreneur, you have more than likely discovered that having an Internet presence is crucial to your success. This online presence can take shape as a blog, a traditional website, or even a Facebook page, yet the one page that will help you to attract all of the clients and business you want is none of the ones I have just mentioned.
I am talking about creating an opt in page, which is also referred to as a ‘squeeze’ page, ‘landing’ page, or ‘shy yes’ page. This single web page serves the purpose of letting visitors find out who you are, what you do, and how you can best serve their needs. I have many of these set up for my business, and they all continue to bring in excellent leads every single day.
Your opt in page will start with a headline at the top, stating the problem your target audience is facing and needs to solve. For example, if your business is dog training, your headline might read something like:
“Are You Tired Of Your Dog Jumping On People Every Time Someone Visits?”
You would then go on to introduce yourself to the reader, and to tell them that you had a similar problem with your own dog. Then you would tell them that you have a free report or a video that will help them to solve their problem quickly. The idea here is to sell them on the idea of signing up for the free gift, and not to tell them about all of the other services you provide and products you sell. There will be plenty of time for that later on, after they have opted in.
Include three bullet points to describe your free gift, such as:
- Learn how to get you dog to behave around visitors
- Find out what it means when your dog is aggressive around strangers
- Receive 5 tips for turning your dog into a docile and loving pet
At the bottom of your opt in page you will invite readers to enter their first name and email address to receive their free gift and more information. This is required by federal law to ensure they have given you permission to contact them via email.
If you’re an author, set up an opt in page where people can receive more information on your topic after they’ve read your book. I have done this for each of my books, and you can an example of one of my recent ones at http://TimeManagementForEntrepreneursBook.com. You can see that the page is a simple one that promises to deliver more training on effective time management strategies for entrepreneurs. I receive new leads at this site regularly, and once they have opted in I am able to connect with them on a deeper level that if they had only read my book.
Your free report can be just a few pages in length. I recommend combining three or four of your blog posts into a report on your topic. The idea is to provide the very best information possible to build your credibility with your new prospect and to begin establishing your ‘know, like, and trust’ factor from the very beginning.
This marketing strategy works in every niche and for every topic. It’s simply a way for you to reach out to potential prospects by showing them how you can solve their most pressing problems.
You will want to experiment with different opt in pages to see which ones work best for you. Also, try using video on some and just written text on others to see what your target audience responds to best. You can see an example of creating an opt in page using a short video at Viral Report Marketing.