Building your online marketing platform will enable you to take control of your business and your future, something that most people working offline simply cannot do. When you work for someone else you will always be at the mercy of the economy, the state of the industry you are in, and the personal whims and business decisions of those who are at the helm of the particular company you work for. Instead, make the choice to become an online entrepreneur and call the shots yourself.
What I am referring to here, when I say to build your online platform, is taking a look at what you stand for and what you hope to accomplish before you start growing your business. This is sometimes called you Mission or Vision statement, and it is definitely worth your time to figure out what they will mean for you.
My vision is to help people from around the world to be able to build a profitable business they can run and maintain from their home computer. My mission is to find those people and share my knowledge and expertise with them in order to make it possible for them to achieve their goals. What is your reason why? Once you think about that, verbalize it, and write it down you will see more clearly what you want and need to do to get your message out to the world.
You build your online platform with visibility, credibility, and profitability. The visibility begins with your blog and articles, and continues with teleseminars, webinars, and public speaking. Credibility is all about becoming an expert in your field, something anyone can do in just a few months. Profitability is how you then monetize what you are doing in your personal and business life online.
Start building your platform by writing every single day. Even if you are not a writer, as I was not when I got started online in 2006, the act of daily writing will turn you into a writer within a few short months. Post to your blog, turn those posts into articles, and then compile this writing into short reports, eBooks, presentations, and more.
This writing will turn you into an expert very quickly. By doing some initial research for your writing, you will learn more and more over time, allowing you to formulate your own opinions and recommendations as you write and connect with others.
This all comes together when you monetize what you are doing. Start with simple products, such as eBooks and teleseminar courses, and then move on from there. Building your online marketing platform is about creating a business that shares your mission and your vision with people from all over the world.