Article marketing helped me to build my business on the Internet, but this marketing strategy has changed quite a bit since it was first introduced to me in 2006. Back then we all wrote 250 word articles, and typically made a list of 10 tips to share in the article.
This always seemed unprofessional to me, but I wanted to get into the habit of writing each day and this seemed like a simple way to get started. You can take a look at my articles from 2006 and 2007 and see what I mean.
In 2008 I changed how I approached article writing and marketing. I began lengthening my articles – they now each have four hundred words or more – and also I improved the quality. I developed my 5 Paragraph Model, something I continue to teach my students. Each article shares 3 focus points with the reader, and expands each focus point in greater detail. The result is an article that is worthy of publication, and one that presents you as a professional in your niche.
I also began using an article distribution service to get the most leverage out of everything I was writing. This is quite different from the article directories, which simply house your articles and allow anyone to scrape the content for their own use. The distribution service I recommend is Submit More Articles (my affiliate link).
Every article I write begins with my original idea, and then becomes the content I can use for blog posts, short reports, teleseminars, webinars, e-courses, Kindle books, traditional books, and courses I teach. Repurposing what we write turns our ideas into a lucrative business online.