Article marketing helped me to build my business on the Internet, but this marketing strategy has changed quite a bit since it was first introduced to me in 2006. Back then we all wrote 250 word articles, and typically made a list of 10 tips to share in the article.
This always seemed unprofessional to me, but I wanted to get into the habit of writing each day and this seemed like a simple way to get started. You can take a look at my articles from 2006 and 2007 and see what I mean.
In 2008 I changed how I approached article writing and marketing. I began lengthening my articles – they now each have four hundred words or more – and also I improved the quality. I developed my 5 Paragraph Model, something I continue to teach my students. Each article shares 3 focus points with the reader, and expands each focus point in greater detail. The result is an article that is worthy of publication, and one that presents you as a professional in your niche.
I also began using an article distribution service to get the most leverage out of everything I was writing. This is quite different from the article directories, which simply house your articles and allow anyone to scrape the content for their own use. The distribution service I recommend is Submit More Articles (my affiliate link).
Every article I write begins with my original idea, and then becomes the content I can use for blog posts, short reports, teleseminars, webinars, e-courses, Kindle books, traditional books, and courses I teach. Repurposing what we write turns our ideas into a lucrative business online.
I am always turned off by those really short articles or those that reiterate the same idea in each paragraph. Definitely agree that you have to provide quality information instead of just words to get a backlink.
You are the Article “Marketing Madwoman”! Thanks for teaching me to write articles the correct way. I appreciate you.
Much love,
Celene