Email marketing is a crucial piece of the puzzle in your online business, so use it as an opportunity to build a relationship with your prospects. Most of us have never written emails in this way, so it is a skill that must be learned. In fact, writing emails that get people to take action is a form of copywriting. In order to be effective with this, you must write email copy that jumps out from the rest, speaks directly to the person reading it, and gives a call to action that makes them click. Here are some ideas on how you can do this right now.
We all receive so many emails each day that it is easy for us to just scroll through to the ones we want to read. What makes us read one email over all the others? The first thing we all look for is to see who it is coming from. Even if there is no subject line at all, if it comes from someone we want or need to hear from we will open it right away. Make sure your prospects know who you are by always using the same name when you write to them.
The next thing to consider is the subject line. It has been proven that people are much more likely to open an email that is personalized, so that will be something you will always want to do. Sometimes I like to mix this up by using their first name in the middle or at the end of the subject line.
The message itself should be no longer than about two hundred words, and about 65 characters across for ease of reading. Write as though you are just writing to one person instead of to everyone on your list. Go back and look at previous messages you have sent. Make sure you have included the word you more than the word I, and do not ever say many of you or all of you. Those phrases let the reader know that your message was intended for many people instead of just for them.
The greatest compliment you can receive is when someone hits reply and responds to you, thinking your message was written just to them instead of to your entire list. The goal is to reach them on a personal level so they will be more likely to click on the links you have included. Add your link three times throughout your message, so that it is easy for them to click when they are ready.
Again great tips Connie. I especially like the reminders about using “you” and never saying “all of you” – even if we know that, we sometimes need that reminder.
I know that I’m very delinquent in my emailing my list and maybe again it’s fear of rejection or failure or that they will “unsub” but after reading your post on ConnieGreen.com yesterday I know that I can get over that.
Thanks again for your support.
Terrie
Connie, thank you for the good tips. I also especially appreciated the reminder about using “many of you.” Little thiings like that make a difference. I’m going to add first names to my subject line (once I learn how to do it!). Another great post, Connie. Thank you.