Gone are the days when people would sign up on your list to receive your newsletter. Now everyone is inundated with emails, so they are much more selective about what they choose to receive on a regular basis. You will want to create a giveaway that is so compelling to your prospects that they will not think twice about giving you their name and email address.
That’s where a newsletter makes lots of sense. If you offer a monthly email newsletter, such as Jeanette Cates does with her Online Success News, people have given you permission to send them email at least once each month. I am a regular contributor to Jeanette’s newsletter, and I encourage you to sign up so that you can learn from what she is doing.