Even if someone has been on your list for quite awhile, they may not be a prospect. The reason I am saying this is that we all join lists to get the free giveaway or because we were interested at the time we signed up, but now we just don’t care as much.
If there are people on your list who fall into this category, and I know there are, then you must get their attention. Videos are an excelllent technique to get people to sit up and take notice. Video has never been easier, so there is no reason to not include this as part of your list marketing strategy.
I don’t like to be in my own videos, so I use Camtasia to record me narrating as I teach or show something on my screen. It is personal because I am speaking directly to the person watching the video. If you want to be in your own video, use a Flip or Kodak camera to make short videos (under 5 minutes is best) and then upload them to YouTube. I recently discovered TubeMogul as another free site that distributes your videos. You can also video a PowerPoint presentation and use that as your video.
Shake up the people on your list by sending them a link to your video. This could help to turn them into good prospects for your online business.