Have you seen the testimonials on sales letters and web sites? I love to read through them to see what other people have said about a product or service I am considering. The best ones include the first and last name of the person offering the testimonial, as well as their web site address.
Have you ever given someone a testimonial? I first did this in 2006, and I was amazed at the result. Soon after my picture, testimonial, and web site URL appeared on the sales letter, people began to opt in to my list. What I had said about someone else’s course was building my credibility and visibility.
Offer your testimonial any time you purchase a product or take a course that you can rave about. Don’t wait to be asked; jump right in and tell them how their product or course helped you to achieve specific goals. You will find that your opinion makes a huge difference to others who are looking for help with the same thing.