When I was just starting out online my autoresponder messages were very dry and businesslike. I never wrote about anything that wasn’t precisely on target with what I was writing to them about.
Once I became more comfortable in my business I loosened up quite a bit. I now write about all kinds of things that happen to me, as well as things that will make a point. I have written about winning 25K at the Big Seminar this month in Las Vegas. The point I make here is that if I can do it, so can you.
Share stories with your list. They are interested in what you are doing to see how they can change their life and come closer to their goals and dreams.