When I first heard about the concept of repurposing, the idea of creating content once to use over and over again finally made sense. I had been writing articles and blog posts, but the entire process was taking many hours every single day. I knew immediately that I would now be able to achieve every goal I had set for myself with my online business, including being able to finally write a book.
Everything starts with our original idea. I may have an idea for a blog post, based on something I was thinking about, a conversation with a friend on Facebook, or from a book I am reading. I then write and publish that blog post to get my idea and message out to the world. But that is not the end. In fact, it is only the beginning.
The next thing I do is to turn that blog post into an article to submit to the article directories. This extends and expands my reach many times over, as there will always be more people who find me through my articles than those who find my blog.
You can then combine several of your articles into a short report on your topic. This way you have already repurposed your original idea into three different formats – blog post, article, and short report.
After that I may create an audio recording with this same exact content, then a webinar or video, and on to an outline for a course I may teach live or add to one of my membership sites. There is really no limit to what you can create this way.
Other ways to repurpose your content include creating an e-course, writing autoresponder messages, commenting on other people’s blogs, starting threads in forums or on the social media sites, and creating checklists for your target audience on your specific topic.
If your original idea is popular with your audience when repurposed into many of these formats, think about turning it into a paid eBook, book for Kindle, or traditional book. You will be confident that your book will do well if it has already been well-received in other ways. I did this with my first book, Huge Profits With a Tiny List. It had started out as a series of blog posts right here on this very blog, and over the next year I turned it into every type of content I have discussed here.
Writing and publishing a book takes time, energy, and effort. Knowing that the material you will be including in your book has already been tested out makes a lot of sense. Go back to your original articles and blog posts to see what you have that could be repurposed into one of these formats.