Remember why someone joined your list in the first place. Then stay on this topic and provide the very best content and information to them on a regular basis. I am not saying that you shouldn’t include other information in your newsletter, ezine, or email broadcasts, but make sure there is a reason for you to digress.
Think about this for just a moment. If you have signed up here to receive tips on how to make money from a very small list, you would not expect to see a post about blogging for small business or how to write an eBook. Even though you may also be interested in these othe topics, it is not the reason you are subscribed to this blog’s updates. (Make sure you are subscribed to receive updates. I post twice a week on how to make huge profits from a tiny list.)
If you are not sure what your list wants to hear about from you, as them. The people who are interested will be happy to tell you what they want to learn from you. Turn that into an opportunity to connect with more people and to give them exactly what they are looking for.