Writing a short report to share with your prospects is an excellent way to create content while showing your expertise in a particular area. At only seven to fifteen pages in length, this is an opportunity for you to complete the writing in a short period of time. When you are writing this report, you will want to think about the topic you will cover, the call to action you will include at the end, and the way you will get it into the hands of the people you are trying to reach. I learned how to do this from Jimmy D. Brown and his excellent programs.
Do not attempt to cover too broad a topic in your short report. You only want to take a slice of the topic so that you can cover it in much greater detail. For example, if your niche is scuba diving, your report might be on the types of equipment that are safe to use, or vacations you could take with your family where there is excellent scuba diving. This way you are able to explain every part of what you are sharing. This will help you to stand out as an expert in your field because you are so knowledgeable about this more specific topic. As you write more short reports over time, you will be able to write about many areas of the niche that you know about and want to share.
The report absolutely must include a call to action at the end. This changes your writing from something people will read and then save on their hard drive to something they will read and take action upon right away. Do you see the difference? You may want to tell them about a product directly related to what you have written about, either your own product or an affiliate offer. In any case, be sure to ask them to take action right away so that you can make some money.
Getting your report into the hands of your prospects can be done in several different ways. Always start by setting up an optin page where it will be given away when someone leaves their name and email address. Another way is to send it out to your current list and ask them to forward it to someone who would benefit from the knowledge. Social media sites work well to give away free reports. An excellent way that you may not have thought of is to sell it on Amazon. I am now doing this and expect great results.
By now you can see that the possibilities are endless when you write a short report on your niche topic.