An e-course is a series of short lessons that teach your prospect some basic information on your area of expertise. I love e-courses. They have proved to be extremely profitable for me and thousands of others who are working on the Internet. When you are creating your own e-course, think about the topic, what else you will promote, and how you will follow up with the people who sign up to learn from you.
The only mistake you can make is in trying to provide too much information on too wide a topic. Instead, choose just one slice of your niche and create about 5 lessons on it. Each lesson can be two or three paragraphs long – just enough to fit comfortable into an email message that is set in your autoresponder sequence. Each lesson can include a recommendation for one of your products or that of an affiliate. You may want to also include an assignment for them to do to encourage them to connect with you by email. Here is an example of an e-course that has done very well for me in terms of building my list and increasing my income.