Creating content online is the fastest way to building a profitable business if you are just getting started on the Internet. I have been quite prolific since coming online in 2006, but the truth is that I have worked a plan all this time that I will share here with you. Once I realized that my income was in direct proportion to how much content I could create I knew that I had to make content creation my focus each and every day.
The main issue for me was that I was not a writer at that time. It took dedication and hard work to turn myself into a writer, and you can do the same thing by following my example. Write every day until it becomes a part of who you are. This took about thirty days for me, and occurred during one of my article writing challenges.
Your content, in the form of blog posts, articles, videos, audio recordings, short reports, eBooks, books for Kindle and Nook, and paperback books can be shared with your target audience around the world. This will help you to build the kind of relationships that take your business to the next level very quickly.
Here are some ideas to help you produce high quality content quickly and achieve far better results in your business consistently.
Carry a notebook with you every place you go. I always have one next to my bed, by my computer, in my purse, along the side of the seat in my car, and even in my kitchen! By making notes every day I always have a starting point for my writing. I generate ideas when I talk to friends and family members, read through magazines, read through my emails, and watch television. I write down two or three sentences so I know exactly what I was thinking at the time when I look back at my notebook days later. When I sit down to write, I already have a collection of ideas ready to go in my content creation endeavors.
Don’t edit as you write; instead, just let the writing flow. Whether I am writing in one of my notebooks or typing with two fingers (yes, that’s correct) on the keyboard, I just keep moving and go back to reread and edit later on. When I was a classroom teacher I taught my students that writing is rewriting. That was a mistake. Instead, I should have taught them that writing is getting into the flow and allowing your thoughts to take shape on the paper or the screen. Ideas are everywhere, so be ready to tell stories about what you have encountered. My work with various charities and my pets are a ready source of stories for my business.
Readers are writers. Even though you may feel as though you do not have time to read while you are getting your business off the ground, take the time to read on a variety of topics. This will enhance your life and expand your knowledge base in a way that will manifest in your writing. I always have a paperback with me, as well as books on my iPad and Kindle.
Your prospects and clients will want to know as much about you as possible, so share stories that you are comfortable with sharing. I love to tell people about the charities I help, the places I travel to, and about what it was like when I was a classroom teacher and worked in real estate. I try to make a point with each story that makes it more interesting or even a learning experience. The key here is to always relate the stories and principles back to your original message.
You can also write a series of blog posts or articles on a particular topic. This was how I wrote my first book; I started writing a series of fifty ways to use relationship marketing to increase my income. After a few months I had enough content for a one hundred and seventy page book!
Get your momentum going by writing nonstop for an hour to ninety minutes each day. My best time is first thing in the morning. Find your ‘prime time’ and start writing. Once you’re flowing, don’t stop. Keep going. As soon as the first article or blog post is done, start the next one. And keep it up until the inspiration is gone. Getting the momentum going is the hard part. You’ll get much more accomplished if you just hold on when it’s already moving for you.
My writing tends to be about four to five hundred words in length. This is the typical article or blog post so this fits my requirements very nicely. When I write something much longer, such as this post, for example, I know right away that I am going to repurpose it into many different formats. Shorter writing is fine; there’s nothing wrong with 150 words if you can get your message across in that time frame. People have a very short attention span today.
When people ask me questions I most always write them down in my notebook. This give me the impetus to write a longer answer that can be included in the content I will create that day or the next. If one person has the question, others will also. You can then publish the question (or at least the relevant portion) and the answer in your article.
I repurpose everything. Publish your content on the social media sites, in short reports, on YouTube, in podcasts (be sure to subscribe to mine in iTunes), and anywhere else you can think of for best results with this marketing strategy.