Connecting With Prospects
Do you know that your prospects are waiting for you to connect with them? That’s right, the people you want to serve by sharing your knowledge, experience, and expertise on your chosen topic are just as anxious to connect with you as you are with them.
How can you do this quickly and easily? By leveraging the power of the internet with your writing, speaking, and presentations. Everything you write or say turns into an electronic salesperson seeking out your ideal prospects. Allow me to explain in further detail.
Your blog is your home on the internet, and as such provides you with the perfect platform for sharing what you know about your topic. Post to your blog at least twice a week for best results, and then share your post with your list, your social media connections, and with anyone who finds you online through the specific words (sometimes referred to as your keywords) you are using in your posts.
I’m finding that my prospects tend to be on LinkedIn more than on Facebook or Twitter, so that’s where I spend the majority of my effort in connecting with prospects. And the same person who is on all three of these sites tends to be more focused on business while they are on LinkedIn, even though I’m not sure exactly why this is the case.
I have two primary blogs and continue to post to each of them on a regular basis because the results continue to be spectacular. Over the past decade I’ve written more than two thousand posts that serve me well as my business grows.
But don’t stop there. Remember that people prefer to learn in different ways and that not everyone likes to read. What I am saying is that many people prefer to listen to the information they are seeking. Hosting your own teleseminars is an excellent way to get started with this, and you may also want to go a step further and turn your calls into podcasts.
I have been doing this regularly since the end of 2007 and find that it continues to help me connect with prospects on a daily basis.
Also, the more you write and speak the more proficient you become at each of these skills. Practice is an important part of becoming a successful online entrepreneur.
The final method of connecting with prospects is to create short videos to post to your YouTube channel. Keep them under five minutes in length and be sure to say your name and website at the beginning and at the end of each video. My videos tend to be more about my lifestyle, but I also use them to give training on specific parts of my business.
Connecting with prospects on a regular basis will help you to grow your business exponentially over a short period of time. It will also hone your skills as an author, speaker, and presenter. Becoming more skilled as a professional will serve you well for years to come and help you to help others more completely.