Tweet Copywriting Case Studies Copywriting Case Studies are an effective way to share what you have to offer with those who will most benefit from your experience and knowledge on a particular topic. Remember that you will always be your own best case study, so begin there when telling others what they might expect from […]
Marketing Your Sales Copy
Tweet Marketing Your Sales Copy Effectively Writing your web sales copy for a new product, course, or service is one thing, but getting it out to the world for all to see is quite another. Marketing your sales copy initially and then on an ongoing basis is crucial to your success and will enable you […]
Sales Copy Advertorials
Tweet Sales Copy Advertorials Writing sales copy as what is known as an “advertorial” can be highly advantageous to your overall marketing plan for your information products, online courses, and related services. Here I am defining the term advertorial as a newspaper or magazine advertisement which provides information about a product in the style of […]
Headlines That Grab Our Attention
Tweet If you want to sell the information products and courses you have so painstakingly created, then you absolutely must write sales copy with headlines that grab our attention. This makes sense if you stop and think about it, yet many people I work with struggle to find the right words to use. In the […]
Writing Compelling Web Sales Copy
Tweet Your headline is the most important part of your sales letter. If you are unable to get your prospect’s attention and persuade them to keep reading, you will not make any sales. In fact, the headline is said to account for about eighty percent of the success of your web sales copy. The important […]
Writing Sales Letters and Other Web Sales Copy
Tweet Writing sales letters and other web copy is a skill you will want to cultivate. This is something that you must do in order to sell your products and services online, and it is much better if you learn how to do it yourself instead of having to pay others to do it for […]